tag:blogger.com,1999:blog-1030896219661507781.post2339400705529824434..comments2023-05-02T10:53:28.200-05:00Comments on Interactive Medias Blog: Social Media Metrics. Plus the right way to use social media vs. the wrong way to do social media. {DesaraeV | Social Media Strategy | Agency Couture}DesaraeVhttp://www.blogger.com/profile/06354550301110673337noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-1030896219661507781.post-51104675239271195512010-03-15T01:55:11.943-05:002010-03-15T01:55:11.943-05:00Dave took some of the words right out of my mouth!...Dave took some of the words right out of my mouth! He's correct that there are a variety of great ways for companies of all sizes to measure their investment and returns from social media efforts. The first steps are often the ones that you defined, such as knowing what your goals are before you begin.<br /><br />Cheers for the kind words and the Radian6 mention.<br /><br />Katie Morse<br />@misskatiemo | Radian6Unknownhttps://www.blogger.com/profile/01553141923130010944noreply@blogger.comtag:blogger.com,1999:blog-1030896219661507781.post-23275263257207886942010-03-11T14:23:42.465-06:002010-03-11T14:23:42.465-06:00I think one of the misconceptions around SM monito...I think one of the misconceptions around SM monitoring is that you need to have a monster program set up to do so. It can easily seem imposing but there are a lot of ways for companies of all sizes to measure their investment (time, funds, promotional outlays) in social media and many of them are simple. You hit on some good ones like having a specific goal in mind for the program, measuring new leads/signups, and the seemingly obvious point of traffic patterns. All of these can be set up with simple, free tools. <br /><br />Whatever the business, there should be a reason for participation in social media. Once that's defined, spend a few extra minutes each day to measure the progress made, and just as importantly, catch anything that isn't working early. Those learnings are often as important as the wins!Dave Folkenshttp://www.davefolkens.comnoreply@blogger.com