Tuesday, June 17, 2008

Good Books for Marketers, Advertisers, and people innovating New Media or Gaming

The Internal Dig Dog

Greg Bateson- Mind & Nature: A necessary Unity

Jay David Bolter & Richard Grusin: Remediation: Understanding New Media

Jane McGonigal This is not a game: Immersive Aesthetics and collective Play

The Beast

Immersive Gaming

This is not a game: A Guide to Alternative Reality Gaming

Life after the 30 second spot

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