Personally I wont write about anything I have never used, for the obvious reason that I don't know anything about you or your product. Plus if I did and later found out your product or service was awful I would feel bad. So always send a sample. Also it helps to send the blogger a write up about your company, or a press release. Be nice and confident, but also don't force them to write or say anything they don't want to. I also like to be transparent, so be understanding if the blogger wants to tell their audience that you requested that of them. The community will respect both of you more for it.
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