What is Search Engine Optimization (SEO)? What does SEO optimize?

Natural search results are the organic results that you receive when you enter a keyword, term, or phrase into a search index. When you optimize your web site for proper SEO, you choose what terms best describe your product and services, then optimize your site for those words or phrases. When you do this correctly, your site will show up higher then other sites for those keywords or terms in the natural search results.

You also have the option of paying for search results in the sponsored section of search engines. The problem with this is, you have to pay for each search engine individually. You bid for terms, like an auction. So some phrases and words are $15 dollars, while others are .10 cents. Plus when you pay for results you either pay per impression, click, or acquisition. Pay-per-impression is paying for so many views of your ad. Pay-per-click is every time someone clicks on your ad. Pay-per-acquisition is when you reach your goal, so every time someone fills out a form or buys something. The third (pay per acquisition) is the hardest to find, and often the most expensive. Pay-per-click is the way Google works, and pay-per-impression is an option on sites like facebook. Where you can pay for every 1,000 times your ad shows up on someones screen.

In SEO, all your traffic is FREE, after paying for a specialist to optimize your site. In the long run though, it's more efficient to have great content that is relevant to customers and fully worthy your time and money to just hire someone to help you with your seo and copy writing.