Re: A passionate fling: V-day lips from Cupid's palette + Why I love/hate email newsletters

Finally, Mac sends me an email newsletter that makes sense. This is cute, colorful and has some call to action. Most of their emails do not offer color or a call to action.

Great Newsletters

 I think some brands who are doing a great job at email newsletters are: Nike, Apple, REI, Express, Victoria's Secret, Dunn Brothers and Caribou (although a lot of these brands over email me and are not very well targeted at me).

UGLY EMAILS

Some emails that are very wrong: Channel, Hash House Harriers, Gucci (the worst--shouldn't they have the most money?), and some local names that I wont be mean and call out.

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