Wednesday, December 26, 2007

Interactive Media II

Interactive Media
Search Engine Marketing, Interactive Advertising, Interactive Design, Advertising Agencies, Choosing a Search Engine Marketing Team and Optimizing your Web Site.
Wednesday, December 26, 2007

Search Engine Management

SEARCH ENGINE MANAGEMENT: Increase your site rankings and page views by using meta data, search engine optimization, analysis, and search engine marketing with affiliates and publishers.


(SEMPO) Search Engine Marketing Professional

Search Marketing Team (search engine strategist)
Responsible for :

  • Organic Search (SEO)
  • PPC, CPC, CPA (Pay-Per-Click or Cost-Per-Click and Cost-Per-Acquisition)
  • Paid Search
  • Paid Inclusion
  • Optimized Shopping Feeds
  • Click Fraud Monitoring
  • Brand Reputation Management
  • Link-Building Strategies
  • Affiliate Marketing
  • Business Development
  • Viral Marketing
  • Research and Copywriting Skills
  • Technical Expertise
  • Multi-Tasking, Quick Learners, High Tolerance for Change, Affinity for Solving Complex Puzzles, Multi Tasking and Experimenting, Detail Oriented

(SEO or Organic Search) Search Engine Optimization

(SEM or Pay-Per-Click) Search Engine Marketing

(LCV) Lifetime Customer Value, branding and direct response to your SEO and SEM which creates a lift in clicks and conversions

(UGC) User-generated Content (includes reviews and community features like ratings)

(Interactive) Refers to anything web based from web page design to internet advertising.

(Creatives) Generally refers to web designers, print designers, mailers, designs, or layouts.
Metaverse Messenger:
Create Avatars

(SL) Second Life source of News and Entertainment

Take your page to the next level

Web Design

Email Marketing

Marketing Communications
Market Research Banner, Print, Radio, Television, and Outdoor Advertising

Refer a friend get a Free ________

Why do you have a site?
Brand Promotion?
Selling Products?

Lead Generation (to get contacts)

Publish Videos on our Website

Know your audience
Target them (whether its an age group)
Personality (ie. a college girl who, likes baby blue, drinks, listens to rock music, and goes clubbing might have something in common with a fourty year old male who also drinks, likes to party, enjoys rock music, and likes the color blue) if we took those two people from a age and sex standpoint they wouldn't be targeted the same


Link from other sites (Delicious ect.)

(UGC) User comments and ratings
Bumper Stickers, Shirts, Mouse pads

MySpace/Facebook Pages
Partnership Signage – Home Depot/Menards
Publish Commercials, Advertorial, tell-a-friend
Monthly newsletters/add-ons

Adding a path to the page

Full navigation/ index on every page (ref. website magazine pg. 33)
Constantly Perform local searches on your business sector and find out who your competitors are in your area and where they are getting listed. Then work in the same networks and beyond.

Research your own listings. Correct inaccurate information.

Double check company information on,,, and

Consumer Surveys

Text message Advertising? (see also (IAB) Interactive Advertising Bureau —set guidelines)

.htaccess file (to fwd old pages to new ones so you don't have broken links)
Sites for Developers and Designers

Needs Analysis

Designers, Full Service Interactive Firms, Public relations: SEO, SEM, Web Design, Print Design, Brand Management, Print Media Padilla Speer Beardsley (Specializes in Public Relations, Started a SEM program in late 2007, Some Interactive) (Public Relations, Interactive, Print Media, Brand Management) (Interactive and Print Design, Advertising Firm) (Interactive and Print Design, Advertising Firm)
Colle + Mcvoy (Interactive and Print Design, Advertising Firm) (internation ad and interactive firm) (Interactive and Print Design, Advertising Firm) Olson (Interactive and Print Design, Advertising Firm) (Interactive and Print Design, Advertising Firm)
Digital People (Interactive and Print Design, Advertising Firm)
Brain Magnet Industries (Interactive & Ad. Firm)
Carlson Marketing Group (Interactive & Ad. Firm)
Kleckner Advertising & Marketing (Ad. Firm)
Longren & Parks (Interactive and Print Design)
Mackenzie Marketing (Interactive Advertising)
Medvec-Eppers Advertising, Ltd. (Interactive and Print Design, Advertising Firm)
Nelson-Mitchell Advertising Outfitters (Interactive and Print Design, Advertising Firm)
Red Star Creative (Interactive and Advertising)
Ruckus Interactive (Interactive and Print Design)
Russell & Herder (Interactive and Print Design)


Proven Tools
Methodologies for use by existing on-site search marketing managers
What is your company GOALS?
Note Keyword Price Fluctuations
What to look for in a SEO & SEM Proposal
What is the company, freelancer(s), agency, or in-house going to bring to the table?
Do they have a portfolio?
A portfolio is every designer/agencies previous work and experience bundled into one small package for future customers
What is in the portfolio?
Banner samples, previous site layouts, flash samples, coding experience, different design styles
what role did the person showing you the portfolio play in the making of these creatives? Are they lead designers or production artists?
Do they have sample writing?
Do the samples have action words like act now and apply now?
Are their spelling errors?
Tex Ad
How many will they make for you?
Direct Marketing (Print)
Search Engine Marketing
CPC, CPA Advertising
Campaign Management
How Many Keywords?
Starting Keyword Optimization
Final Keywords
Keyword Bid Management
Site Changes
Web Optimization
Public Relations
Coding? Php, Java, Html, DHtml, Flash if they don't have coding experience who will be the developer? Will this cost extra?
this one of the most important peices of your sites code. It talks to search engines (web crawlers) tells them what your site is about and when to come back.
Is your code optimized?
Reduce the amount of lazy code you have to increase upload times, optimize your images, and try to use as little flash or java script as possible. Why?
Flash is a wonderful tool, just make sure your target audience isn't of a older generation who's computer is probably also-- older.
Java can be another wonderful coding tool, but if your index is in Java the crawlers can't read it. For search engines to put your pages on organic searches crawlers need to be able to jump the links.
Campaign Research
Keyword Research
Link Placement (Free Advertising)
Make sure to get a contract
Directory/ Business Listings

HIRING SEO and SEM (exchange links with quality websites to compliment your content) –Paul Bruemmer (Director of Search Marketing for Red Door)
Trainers for SEO and SEM : –(Business Listings) –(Business Listings) –(Business Listings) –(Business Listings) –(Business Listings) –(Business Listings) –(Business Listings) –(Business Listings) –(Business Listings) (information service combining we search, city guides, maps, and event listings) (directory listings) (directory listings) (directory listings) (directory listings) (contractor listings) (contractor listings) (window contractor listings) (siding contractor listings) (consumer listings but you have to pay for it)

Landing Pages to optimize Campaign Performance—Optimizing your landing page’s will directly affect your rankings:
Meta tags
Relevant Banners
Only Relevant Ads if any
Sponsors in appropriate areas (not main page areas)
Time needed for monitoring campaign effectiveness
Ad Copy
Unique Names
Relevant tags
alt tags
Layout--all cohesive (rounded corners vs. square)
text over images
Large outsourced professional SEO campaigns can vary between $10,000 and 50,000 per month depending on:
Keyword competitiveness
Back linking (required to improve rankings)
Technical and editorial factors
Length of time required to improve results
SEO is a LONG TERM strategic investment rather than a onetime project
Changing Bids
If your a newer company with smaller budget consider hiring a professional freelancer willing to put in the small overhead and management time to help your company grow in return you should offer them stability and company loyalty as your company grows from their hard work.
In one hand a freelancer is a nice resource, but if your company is looking for long hours and willing to spend the extra overhead on having someone in office try hiring someone who can multitask:
Use your resources
Manage Large Campaigns
Design Creatives
Optimize your website
Understand Analytics
Site Statistics
Consumer Bases
Campaign Objectives
Products (connect people, products, and places) –local mobile product search

Ad Target:

Consider Copy
Ad Placement
Who is the advertiser
Double Check Spelling
Professionally edited images
Banner, Text Links, Urls, Source Codes
Your Company Name Should be on EVERY AD
Search Engine Management, Rankings
Promoting Your URL This is important because it improves your site rankings, while promoting brand recognition. (top 900,000 websites on the internet) (seo, ppc, analytics, design, email marketing) (online form management) (internet investment management, seo ranking management) –Leeann Prescott, Research Director (feature presenter at SES local search seminar held September 28, 2006 in Denver)
Major Search Engines:,,,,, (ecommerce marketing, ad tracking, e-mailers) (ppc advertising resources and services) web optimization, keywords, client reports, conversion tracking, ad creation tools, behavioral targeting with funnels (ppc advertising resources and services) (ppc advertising resources and services) (ppc advertising resources and services) (ppc advertising resources and services) (ppc advertising resources and services) (ppc advertising resources and services) (ppc advertising resources and services) (ppc advertising resources and services) (ppc advertising resources and services) (ppc advertising resources and services) analyze and visualize user search sequences, keyword group and mutation detections—detects frequent misspellings, keyword forecasts predicts impression counts and demographic search terms and can also help detect online commercial intention (ppc advertising resources and services) a/b split testing on up to 15 different aspects including up to 30,000 different combinations (ppc advertising resources and services)ppc auditing service (ppc advertising resources and services) uses yahoo, search marketing (formerly overture), Google adwords, and 7Search. Monitors your site and if disable for any reason will pause your ppc ad campaigns and restart them when your website is again available for viewing

Online Networks
Business/Directory Listings
Double Check Your Company Information Is Correct
Yellow Pages
Word of Mouth
Mailers (direct marketing)
Trade Shows
Speaking Engagements
Teaching/Mentor Programs
Company Volunteering/ Philanthropy
Professional Affiliations
Online Television
Remember Source Codes
SEO (Search Engine Optimiztion)
Organic Searches
Google, Yahoo, Ask, MSN
SEM (Search Engine Marketing)
Affiliates Marketing/ Publishers
PPC (Pay-Per-Click), CPC (Cost-Per-Click), CPA (Cost-Per-Aquisition)

Site Layout Tools (site navigation example) (.NET code that runs site navigation—designed with XML) (copy validation) (virtual website sales people)
Blogs, Metaverse, Videos

Blog Tips: (link to economy, land, auctions, podcasts, metaverse) (helps companies develop their products, metaverse) (a large, curated resource of machinima—films made in a virtual environment) (rss feeds with graphics) (unofficial second life reviews) (Google’s own blog service giving you a top level domain without incurring hosting fees) (Videos-Commercials-Advertorial) (similar to YouTube) (digg competitor. Read/submit content) (write the news, read and interact in the community) (brand and watermark your advideos or use split screen for cross promotion) (Video Marketing Tools)
In the example of and Wikipedia if you don’t want your stories buried or to be blocked participate in both writing and commenting on other stories.
(Find upcoming stories, write in response to stories that interest you, or find something that relates to your website – be careful with this one but you can also link to your site if it’s relevant to the topic.)
Don’t worry about promoting your competition, consider it an exercise in both research, and copywriting.
Social Bookmarking, Networking
Contracts and Search Engine Management (social bookmarking, videos, stories, blog, funny pictures, and product reviews) (social bookmarking, videos, stories, blog, funny pictures, and product reviews) (social bookmarking, videos, stories, blog, funny pictures, and product reviews)
Yahoo! 360 – Bookmarking and Action Buttons (similar to but provides open source voting and comment system and unique user/admin face) (similar to (similar to YouTube and MySpace) –manage your websites day to day operations and social management (includes member profiles, groups, forums, galleries, content, member ratings, rewards and promo programs, member to member messaging, and e-commerce functions) (social networking)
If your company part with an affiliate or agency managing your campaigns you need to know how long they will be expected to stay on.
You or the other company may want them to stay on for a 7 day grace period.
You will need your left over campaign money refunded.
If you want them gone immediately that needs to also be in the contract. Especially if they are delivering bad leads.
What will be your campaign budget?
Keyword Price max.
Depending on the bidding keyword prices can range from .3 to $25.00/click (even if you dont get someone who stays on your site)
Campaign Budget
Daily, Weekly, or Monthly Budget?
State what they will be required to deliver.
How often do you want to be updated on their progress.
How often do you want site statistics?
Will you be doing in-house designs or will they?
What will be the design charges?
Do they bill hourly, per project, per design
How many samples will you recieve?
How many revisions will be aloud before additional charges are incurred
How many accounts will they manage?
Photos, Stock Photos, Banners, Buttons (photo management) (sells stock images) (sells stock images) (sells stock photos) (sells stock photos) (free stock photos) (free stock photos) (sells royalty free stock photos) (sells photos for under $3 dollars each) (sells rights managed and royalty free photos) (sells photos)

Top SEO and Marketing Firms: Category Rank, Web Rank, Domain
htaccess file:

Base directory of website: Htdocs, httpdocs, www, or public
Text file named: .htaccess
301 Redirect: sends a visitor trying to access an outdated page to a new page
Redirect 301 oldpage.html newpage.html
Redirect 301/oldfile/newpage.html
302 Redirect sends users to a new page while an old page is TEMPORARILY not being used (this is useful so that search engine bots know that the page will be returning)
Redirect 302 oldpage.html temporarypage.html
Mod Rewrite
This: can be shortened to

.htaccess command for Mod rewrite on a url:
RewriteEngine on
RewriteRule widget.php index.php?cart=4366&id=23525
Redirects are important for websites to remain up-to-date and for search spiders to consistently index fresh content
Making an endless number of pages using a .htaccess file
rewriteEngine On
rewriteRule aboutus.php aboutus.php [L]
rewriteRule contactus.php contactus.php [L]
rewriteRule FAQs.php FAQs.php [L]
rewriteRule index.php index.php [L]
rewriteRule (.*).php windows.php?pageName=$1 [qsa]

Top 25 Promotional Resources Category Rank, Web Rank, Domain

No comments:

Popular Posts


2010 (1) 2014 (1) 2015 video diary from desaraev and Yorkie sir Charles (2) abc news (1) accounts (1) accupunture (1) adrian gostick (1) advertising agency (3) agency (1) agency couture (2) algorithm google (2) analogy (1) apple (2) April 2014 Video Diary @Desaraev (1) archive ideas (1) armstrong (1) ask (1) attitude (1) bacon (1) Beep beep (1) Birthday bus (1) Birthday house warming 2/21/14 video diary @desaraev (1) blog rant (1) blog template (1) blog voice (1) blogger (1) blogging (2) blogroll (1) blogs (1) blogspot free template (1) Blue moon Baton Rouge (1) book (3) book review (3) bots (2) branding (1) build your brand (1) business cards (1) buy art (1) Camcorder (1) Camera (1) card scanner (1) categorized (1) Charles (1) Charlie (1) chris brogan (3) cisco (1) Cold in dexter (1) commercial (1) communication (1) complaint (1) conferences (2) consulting (1) copy writing (1) coupons (1) coverage (1) craftsmenship (1) crash (1) crawl (1) customer service (1) D (4) Dark (1) definition (1) desarae veit new webstie (2) desaraev (7) design (3) desktop application (1) drawings (1) Dublin (3) dv cable (1) (1) e-mail (1) e-newsletter (3) easy (1) ecommerce (1) ed heil (1) email newsletter (2) emails (1) enewsletter (2) erheil (1) etiquette (2) events (3) evernote (1) examples (1) explaination (1) facebook (3) Facebook Pictures for intro to Video Diary @Desaraev (3) Feb 23 (1) filing system (1) fine art (1) fine art website (1) firewire cable (1) Flowers! (1) Flying (2) Flying to Waterloo cedar falls @ Livingston FBO - 2/23/14 @desaraev video diary (1) free blogspot template (1) freelance (1) Freelancing (1) FRS (1) funeral (1) Garden @desaraev (1) getting paid for your work (1) gmail (1) gnc (1) Goals (2) google (3) Google Wave (1) google web master tools (1) google web standards (1) Grrrrr Charles (1) Happy bday sara (1) hard drive (1) hard work (1) harddrive (1) Haunted basement (1) he could be the one (1) Health energy drink (1) hester browne (1) hire a professional (1) holidays (1) holistic (1) House Tour Video Diary @desaraev 2/22/14 (1) how to (1) how to check if your site is indexed (1) how to index your site (1) how to seo (8) how to start blogging (1) how to submit your url (1) hr (1) hubspot (1) hulu (1) human resources (1) hutch carpenter (1) icrossing (1) idea filing (1) index (1) industry (1) informational interview (1) Instapark YT1008 outdoor motion solar light product review by @desaraev (1) interactive (1) interior design (1) internet (2) introductions (1) iPad (1) iphone (2) ipod touch (1) Ireland music at The oldest pub in Dublin (1) Irish music and dancing on Fleet Street trinity bar area (1) job search (3) keyword research (2) king of pop (1) Lame (1) lance armstrong (1) Land (1) Landing in Ankeny - 2/23/14 video diary @desaraev (1) link pyramids (1) link schemes (1) linkedin (1) list of agencies (2) mac (1) mac ready (1) mammal joans (1) mammal jones (1) mankato (1) Maria Duron (1) marketing (1) massage (1) mcnairs wife (1) Meanie vs Charles (1) michael jackson memorial (1) miley cyrus elle (1) miley cyrus elle magazine (1) minneapolis (3) minneapolis web design (3) minneapolis web design firm (1) minnesota (1) mistress sahel kazemi (1) MJ (1) mn (2) mobile (1) moderator (1) msn (1) multiple writer (1) my art (1) My art by desaraev (3) my book (1) natural search (2) network neutrality (1) networking (1) New York NY over water (1) newegg (1) newsletter (1) newsletters (1) objective authenticity (1) Oioop (1) online campaign (1) online storage (1) opinions (1) original custom fine art (1) page rank (1) painter (1) painting website (1) paintings (1) password (1) pay per click (2) Piano bar (8) Playing with charlie (1) pop star (1) popular (1) portfolio (1) postrel (1) preventing bad seo (1) Preview of tonights video diary house tour 2/22/14 (1) professional affiliations (1) programming (1) promote your company (1) promotions (1) Puppy stuck on window seal @yorkiecharles @desaraev (2) Putting the plane away in the hangar - 2/23/14 video diary @Desaraev (1) quercetin (1) readers (1) reading (1) recruiter (1) recruitting (1) rolodex (1) sabai (2) sabai body temple (1) sales (1) scoble (1) scott christopher (1) search engine optimization (8) search engines (4) sem (4) seo (4) seo tool (1) sex (1) sf plastic surgeon (1) sky blue (1) skyblue creative group (1) Skyblue sales group (1) small business (1) smart disk (1) smb (1) smbmsp (1) sms (1) Snow (1) social cognition (1) social media (9) social media breakfast (2) social networks (2) Sony (1) spiders (2) st. paul (1) storing information (1) story (1) storyteller media (1) strategy (1) subscribers (1) sxsw (1) target audience (1) target market (2) tb (1) Teaching (1) Teasing Charles (1) Teasing Charles 2 (1) technology (2) television (1) ten ways to lose your job with social media (1) tennessee titans (1) text messaging (1) the finishing touches (1) the levity effect (1) tips for meeting people (1) tips on who to hire (1) top search engines to optimize your site for (2) top ten ideas to get your site indexed (1) Tornado Warning! Cant see much... (1) tour de france 2009 (1) treadmill desk (1) tv (1) tweet your way out of a job (2) twin cities (2) twitter (10) uptown (1) usb cable (1) ustream (1) valentines day (1) verizon (1) Video blog (1) Video Diary @Desaraev (6) Video Diary 2/22/14 @desaraev (2) Video recording (1) videos (1) violence (1) web (1) web 2.0 (2) web design (2) web site (1) webmaster tools (1) website (2) websites (2) What is a search directory (3) who to optimize your site for (1) wifi (1) windows (1) wishlist (1) work out while you work (1) working for yourself (1) working from home (1) worldwide televised mj memorial service (1) yahoo (2) You say hes just s friend blue moon (1) zappos (1)