In today's world one of the best ways to stay on top of your game is to NEVER stop learning. Some go to college most of their lives, while others are self-taught, and others are just naturally adaptable and savvy so they can pick up things quickly. I doubt everyone is Einstein so for the rest of us self-teaching, tech savvy, education lovers I have put together a quick list of placing you can go to learn more (and why they are helpful resources) --this list is targeted to the advertising industry, but if your not in advertising just use this as a guideline for where to look for other industries because I believe it applies to most everyone from teachers to plumbers.
Anyone who wants to do their best and get ahead in their career please enjoy:
Microblogging, blogging, podcasting, webcast, video, online tv, news, presence platforms and social media/networking.
To follow whats happening around you in the world and in your industry in your industry will help you understand your peers, what co-workers are working on (and more importantly what standpoint they are coming from), whats will become mainstream popular trends or just popular fads, and how that will impact your business and the economy as a whole.
Today's Hot topics:
- Podcast:Rocket Boom
- Free online TV that is better organized then tv.com, and doesn't allow random users to put up boring videos so everything is more streamlined and not a YouTube nockoff.
- The site does have some of the top YouTube Videos/Clips
- Also showcases "Sunday Movies" basically most of the movies that are presently on their are not worth watching, but it does keep track of multiple popular networks and tv shows (which is EXTREMELY convenient and needs to become FASTER!)
- For everyone who never gets online (or if your new to podcasting and social media) Diggnation is a podcast about the top "Diggs" from Digg.com, a social platform that allows users to share content and rate it, Diggnation focuses on what has been shared the most or seems the most interesting and showcases it all in a short and funny clip-- Kevin and Alex if you end up reading this sorry this isn't that wonderful of an explanation, but I'm hoping most people know what digg.com is.
- Building custom niche platforms for brands that have deeper strategies to engage consumer loyalty, brand expression, and increase consumer loyalty/awareness.
- Creating consumer evangelists to promote your platforms by creating someting that is unique and interesting.
- See Porsche's Bloodline Campaign
- Starbuck's idea boards and igoogle meeting planner
- @Dell on twitter to inform tech gurus on deals
- If your on twitter.com I recommend following: @today show, @nytimes, @TechCrunch, @MattDickman, @macrumors, @rtm, @adfreak, @astonmartin, @risdall, @JasonCalacanis, @ivesdigital, @Scobleizer, @chrispirillo
- These people either have wonderful insight on marketing, are doing something brand wise that is unique, or put out a lot of links that are useful.
- ie. Joey the skater, Molly the cheerleader, Dan the hippy, Evelyn the stay at home newly wed mom, and Cory the tech savvy internet guy all have three things as common interests they all watch heroes, cashmere mafia, and enjoy chocolate chip cookie doe as a snack.
- vs. Joey and Molly are in highschool (ages 15-17), Dan and Evelyn geographically live in Orange County California and are in their mid-thirties, and Cory is in his twenties and otherwise has nothing in common with the other 4 examples. From a broad sense it would be hard to group this people together if we didn't know they all liked a certain genre and food.
Social Media/ Networking ie. Myspace, Pownce, Twitter, and Facebook and the other sites that facilitate sharing of information.
These site help streamline interaction with your clients, co-workers, and peers while offering you a platform of tools for collaboration and to share/learn indispensable industry knowledge that is relatively easy to find if you take the five seconds to look for it or in twitter's case ask for it.
People with great blogs, famous, well set-up or informational Myspace pages, groups you should join on Facebook, and Sites you NEED to join:
- A social networking site specifically designed for business networking and professionals of all industries.
- Risdall.com's Agency group to connect with peers and learn more about whats happening in our SEM/SEO/Social Media side.
- Chris Brogan
- Matt Dickman of Technomarketer
- Mahalo's JasonCalanis
- Robert Scoble of Fast Company
- Greg Swan Perfectporridge
- Chris Pirillo
- Michael Arrington of Tech Crunch
- Tim Brunelle
- Online Advertising http://twitter.com/advertising and http://www.addigitalmedia.com/
- Valeria Maltoni http://www.conversationagent.com
- Graywolf - How to go beyond the single Digg, Delicious, and Reddit
- Media Guru Herb Sawyer of Carmichael Lynch
- Frank Martin
- Cory Vandenberghe
- (shameless plug for desaraev's blog)
- Light reading
- Neil Patel - Dark side of social Media
1. Paying for votes - whenever he has used the pay sites, they have worked
2. social media rings - email lists and have friends vote
social media apps
- add friends
- vote on stories
- have a developer build you an app
- use iframes to vote/add a friend/subscribe to something
Long list of up and coming presence platforms and social media/networking.
flickr.com - live link on photos
deviantart.com - comments, live links
care2.com - group billboards
dfinitive.com - social bookmarking site
adultswim.com - message board
fanpop.com - profiles have links
sphinn - live links
tweako - socail bookmarking
mixx.com - fantastic site
bloggoggle - not a bad site even if you havent heard of it
couchsurfing - profiles have links
comagz.com - has some spam (reads off some of the live links) only one of the group like this (as of now)
ballhype.com - sports based digg like
qoolsqool - andy hagans (thanks) as some were taken from andy's presentation
scoreguru.com - like ball hype
blogs4god.com - religious
dnhour.com - profile link
hugg.com - green community
sk-rt.com - profile links
memeorlame.com - getting more popular
showhype.com - pop celebrity
photographyvoter.com - photos
plugim.com - pretty popular
Social Bookmarking Sites:
picks.yahoo.com - site of the day
hacker news - news.ycombinator.com - everyone should be reading it. Its for web folks and should be read
askmen.com site of the day
cssbeauty.com and cssvault.com
newsvine.com - good source
meneame.net - spanish language and lots of traffic
techmeme.com - great traffic if you can get on it
myspace.com - bands and groups do well
wikipedia.org - profile pages if you do alot of edits on the wiki
mybloglog.com - very strong as of late
technorati.com - tag pages do well
slideshare.net - rising star
youtube.com - channel and profiles
amazon.com - rate things and your profile could do well
bookclubs.barnesandnoble.com - very strong
|Social Networking Sites|
|Video Networking Sites|
|Micellaneous Social Sites|
Continuous presence with your blog and popular wikis in collaboration with HELPFUL marketing, design, social media, development work and PR information (or information that is relative to your field of experise).
Today businesses are using these devices as informational sharing platforms (like I am doing know), tools to connect with consumers, and overall learning devices like wikipedia.
How else do you think these can be used? Is there a deeper business application that can be applied with creative strategy? Do you know of any other platforms or tools that can be added to this list?