Found this post on: TechnoMarketer
- The digital native with a passion for marketing. This person is a digital native, gets what is happening, understands the power of social media and emerging technology, yet places value on the total communications spectrum. Traditional PR, TV, print, radio, outdoor, WOM, etc. can all play into the mix to reach the potential customer in the most effective way. They understand that a pure-play digital approach is *very* rarely the best way to go. I find myself in this category.
- The digital immigrant who sees the potential. This person comes from a traditional marketing communications, PR or advertising background, but sees that digital is the way of the future. They also know the power of traditional marketing and use their depth and breadth of marketing strategy knowhow to shape campaigns using the best options.
One of the things that working in a company with such a strong traditional communications practice has shown me is the value of people who bring traditional marketing knowledge to the table and how excited they can be about the digital future. I personally make sure to keep up on what is happening across all forms of marketing communications for just this reason and I am leaning on these people to broaden my marketing acumen on the traditional side. I am returning the favor on the digital side.
Are you a tradigitalist? Do you know one? Shouldn't we all be tradigitalists?