Thursday, January 31, 2008

Risdall Advertising Agency's Client of the Month


Client of the Month

Client of the Month

When you've been in business for over thirty years, you get to meet a few people. Build a few relationships. Launch some great ideas. The Client of the Month is no ordinary accolade at Risdall Advertising Agency. It's our way of spotlighting a variety of clients and what makes them great.

Every month we feature a different RAA client right here on our web site, with digital versions of their marketing materials and a link to their web site. And when you visit our office, you'll see more of their work in our Client of the Month Showcase.

Take a few minutes and get to know these great companies and their people. We're honored to work with them and share their stories.

Twin Cities Originals

June 2007 Client of the Month

Profile

Responding to an explosion of chain restaurants, Twin Cities Originals (TCO) was formed in 2001 by a group of independently owned restaurants in the Minneapolis/St. Paul metropolitan area to promote and preserve unique dining experiences in the Twin Cites. Currently, 37 restaurants belong to TCO.

What makes them great:

In a highly competitive business, TCO restaurants work together to promote one another and raise awareness of all independent restaurants. By pooling their resources, the coalition works to level the playing field for independents, and grow the level of creativity and enthusiasm in the Twin Cities dining scene.

The RMG Scoop:

In addition to creating all the consumer advertising materials for the organization, Risdall Advertising and Risdall McKinney Public Relations were instrumental in helping TCO through all aspects of researching, planning and executing both the inaugural Taste of the Twin Cities Originals event held in July 2006, and the subsequent Taste of the Twin Cities Originals winter event held in January of 2007.

The goal for each event was to generate awareness and revenue for TCO and its future marketing efforts to promote the culinary/dining trade. With ticket sales and attendance exceeding expectations (even in the dead of winter with 30° below temperatures), both events were labeled a resounding success.

Marketing's Relation to Social Networking


Marketing through Social Networking

*are referenced at the bottom of the blogg post. 

 

With the recent growth of social networking into an online persona where users can interact virtually with peers, co-workers, and real-world strangers; it is no wonder why online professionals are perking their ears to any ideas to utilize this as a tool for marketing.

What is social networking?

"A social network is a social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of interdependency, such as values, visions, idea, financial exchange, friends, kinship, dislike, conflict, trade, web links, sexual relations, disease transmission (epidemiology), or airline routes. The resulting structures are often very complex.

In its simplest form, a social network is a map of all of the relevant ties between the nodes being studied. The network can also be used to determine the social capital of individual actors. These concepts are often displayed in a social network diagram, where nodes are the points and ties are the lines."*

 So in the case of online social networking individuals, groups, or companies join together share ideas and interact on a personal level. I'm sure the first sites many of you thought of reading this blog are facebook, myspace, multiply, plaxo, or interactive blogging sites like digg.com. Those sites can be just the beginning of this interactive adventure to learn more about the world around you and the people you know. Social networking is also part of many users every day lives in the form of diary blogging*, interactive job hunting, and knowledge sharing sites like Pownce.com.  Frequent updating via text/mobile/and Im to diary blogging sites like Twitter.com help you remotely stay connected to your friends, family, and co-workers. You can use these lines of communication to both send and recieve updates from your friends by posing/answering the question "what are you doing right now."


 The best part about many of these sites is that they are starting to recognize one another and allow users to connect information from one medium to another. This is helpful if many of your friends are less technology savvy or if you find one site helpful in one way and another useful in another, but want all the same information stored on site a and site b.

How can this be helpful to businesses and advertising agencies like Risdall?

In the past year I have joined probably close to fifty social networking sites, blogs, micro blogs, social management sites, interactive podcasts,  and professional links.  Why? For a multitude of reasons starting with you never know which of your contacts prefers myspace over facebook. You never know what the next big convenience is unless you seek it our, or have some very active friends who send them to you. Facebook started fresh and through referrals it boomed.

Beyond the social aspect of these sites, social sites and blogs are a key tool for learning, and a great way for professionals to share essential tools to make your job easier. Podcasts, like blogs and microblogs, are a wonderful way to get a quick taste of whats new and upcoming (such as diggnation or tech toys). They also offering ongoing tutorials for tough programs or codes that you can't find many classes for (like php-- which is an essential web code and is often self taught).

Now as far as business and search engine optimization goes websites can be great expansion tools. How? Each of the sites I join offer the opportunity to list my favorite links, referral to sites, and sometimes give me the opportunity to request/offer my own reviews. In a technical world this can be a helpful way to develop your site's organic search rankings.

In case you don't already know search engine optimization (or organic searches) and search engine marketing (cost per click, pay per click, pay per acquisition, and banner ads) are the primary source of every web site new and sometimes return users. An organic search is when someone goes on their preferred search engine (google, yahoo, ask, msn) and types in a keyword impression. The links and page descriptions in the middle are organic searches, and make up 75% of all user impressions. The links and page descriptions on the right, as well as at the highlighted links at the top of each search, are normally cost per click advertisements. Everytime someone clicks on those links the owner of the ad pays (generally between .30USD and $15.00). Which explains in a nutshell why FREE organic searches are so important.

Now how does this relate to social networking? Simple, even if you don't have a website you can enter into your favorite links or URLs a mailto: hyperlink directly to your business address. Since your friends trust you over advertisers, and your friends friends will trust their friends judgement well any links you write a referance for -- they are more likely to look up. Even if your friends or people that stumble on your page don't check out those links, webcrawlers will. A webcrawler is an internet spider sent out by search engines to look at every site's meta data (meta tags, keywords, title, and links) this meta data determines how important and relevant a page is. The more relevant (and more references or links you have from other pages to your page) the higher your page will be ranked. The higher your page is ranked in search engines-- the better placement your page gets. Which means your page could be the first five links  listed on a search vs. on the tenth page of listings. If your website is on the tenth page-- how many users do you think are going to find your page in their searches? Well I would say not many-- or only the most patient people willing to look through 100 other pages first, and by that time they are going to be a little bored at best.
 

 

* Twitter: What are you doing?

Social networking and microblogging service utilising instant messaging, SMS or a web interface.

 

*Social networking reference from Wikipedia

Wednesday, January 30, 2008

Search Engine Marketing and Ad Groups

Since I'm working on Ad groups today; I though it would be nice to share a little insight into this complicated/not-so-complicated world of SEM Ad groups. What is an Ad Group? In Google Adwords text and image search keywords are arranged by up to 25 campaigns, 100 ad groups per campaign, then hundreds or thousands of keywords.

Ad group names should express the idea of a group of keywords a user maybe searching for. An idea is generally expressed in the form of a set of nouns that make up key phrases.  An  idea key phrase is  when a set of keywords can be accurately encompass a variety of similar keywords. In this case the term keywords would be inside that key idea to target industry jargon relating to a key phrase. Now in case your completely confused I'll use a simple analogy to explain. Pretend that I am a librarian and need to arrange lots of books (or keywords) and all the books need to be in categories like fiction or history (this would be my campaigns). Now all of the books in their categories also need to be alphabetized to be filed properly and easy for users to find (this would be the ad groups).

 Bottom line is be granular in your online sem campaigns by breaking things up logically into groups and have your copywriters make ads that match closely to keywords in each group. If you do it properly it is a lot of work, but an unstoppable super machine for attracting and targeting customers. In the end it will require less maintenance than a lazy campaign. So this is a perfect job for all of you type A's who love to be super organized with sensible labels on everything!

So what about overlap? You can add the same keywords or phrases into different ad groups or campaigns (which is nice since different groups have different text ads). On the other hand if you sell eight different products that are all relevant to the same keywords, you can't have eight of your ads showing up on the same page of the search results. It's called double serving, and is against AdWords terms of service. So, in the case of overlap (same keywords in different ad groups/campaigns) AdWords will choose to show a single ad from your account corresponding to only one of the keywords or phrases. This can cause problems when you want to lower specific campaigns daily spending (and then another campaign still runs it at a higher price). Which is why it's not an exact science and is generally best avoided if you want to be in control of your advertising (because you never know which ad would be showing up). If you already made this mistake (on a large scale especially) best advice is -- pause multiple campaigns until you can determine what is working the best.   In short-- keep your campaigns clean.

 

Next step to ad groups? Determining which text/image ad works best with your newly defined keywords. Targeting your copy to closely relate to those ad groups will ensure better click through rates, but that is for another blog post and another day at Risdall.

Tuesday, January 15, 2008

nike

The graphic designer credited with creating Nike's famous Swoosh logo was a young design student with limited experience. The story shows that you don't necessarily need to have years of design experience to come up with an enduring logo.

As a graphic design student, you might sometimes feel that your hard work won't create a major global impact. Many graphic design courses use the Nike Swoosh as an example of an effective, well-known, corporate icon. In fact, the Swoosh was created by Carolyn Davidson, a graphic design student at Portland State University.

--
Sincerely,

Desarae A. Veit
Creative Director
www.dveit.com
C-515-250-0760
desaraev@gmail.com
desaraev@myfreeestimates.com

" Setting an example is not the main means of influencing others; it is the only means. " - Albert Einstien

"Some people create with words, or with music, or with a brush and paints. I like to make something beautiful when I run. I like to make people stop and say, 'I've never seen anyone run like that before.' It's more then just a race, it's a style. It's doing something better than anyone else. It's being creative." - Prefontaine

Monday, January 14, 2008

Saturday, January 12, 2008

The importance of social networking and how it relates to SEM

David,

I'm glad you asked, in the past year I have joined probably close to fifty social networking sites, blogs, micro blogs, social management sites, interactive podcasts,  and professional links.  Why? For a multitude of reasons starting with you never know which of your contacts prefers myspace over facebook. You never know what the next big convenience is unless you seek it our, or have some very active friends who send them to you. Facebook started fresh and through referrals it boomed.

Beyond the social aspect of these sites, social sites and blogs are a key tool for learning, and a great way for professionals to share essential tools to make your job easier. Podcasts, like blogs and microblogs, are a wonderful way to get a quick taste of whats new and upcoming (such as diggnation or tech toys). They also offering ongoing tutorials for tough programs or codes that you can't find many classes for (like php-- which is an essential web code and is often self taught).

Now as far as business and search engine optimization goes websites can be great expansion tools. How? Each of the sites I join offer the opportunity to list my favorite links, referral to sites, and sometimes give me the opportunity to request/offer my own reviews. In a technical world this can be a helpful way to develop your site's organic search rankings.

In case you don't already know search engine optimization (or organic searches) and search engine marketing (cost per click, pay per click, pay per acquisition, and banner ads) are the primary source of every web site new and sometimes return users. An organic search is when someone goes on their preferred search engine (google, yahoo, ask, msn) and types in a keyword impression. The links and page descriptions in the middle are organic searches, and make up 75% of all user impressions. The links and page descriptions on the right, as well as at the highlighted links at the top of each search, are normally cost per click advertisements. Everytime someone clicks on those links the owner of the ad pays (generally between .30USD and $15.00). Which explains in a nutshell why FREE organic searches are so important.

Now how does this relate to social networking? Simple, even if you don't have a website you can enter into your favorite links or URLs a mailto: hyperlink directly to your business address. Since your friends trust you over advertisers, and your friends friends will trust their friends judgement well any links you write a referance for -- they are more likely to look up. Even if your friends or people that stumble on your page don't check out those links, webcrawlers will. A webcrawler is an internet spider sent out by search engines to look at every site's meta data (meta tags, keywords, title, and links) this meta data determines how important and relevant a page is. The more relevant (and more references or links you have from other pages to your page) the higher your page will be ranked. The higher your page is ranked in search engines-- the better placement your page gets. Which means your page could be the first five links  listed on a search vs. on the tenth page of listings. If your website is on the tenth page-- how many users do you think are going to find your page in their searches? Well I would say not many-- or only the most patient people willing to look through 100 other pages first, and by that time they are going to be a little bored at best.


Sorry for such a long email, but I hope this helps answer your question. If you ever need any help with social networking, search engine marketing, web design ect. feel free to contact me.

Desarae A. Veit
www.dveit.com

--
Sincerely,

Desarae A. Veit
Creative Director
www.dveit.com
C-515-250-0760
desaraev@gmail.com
desaraev@myfreeestimates.com

" Setting an example is not the main means of influencing others; it is the only means. " - Albert Einstien

"Some people create with words, or with music, or with a brush and paints. I like to make something beautiful when I run. I like to make people stop and say, 'I've never seen anyone run like that before.' It's more then just a race, it's a style. It's doing something better than anyone else. It's being creative." - Prefontaine

web design and optimization

by: Desarae A. Veit

Your company's website and logo should reflect the brand and image your company maintains in person.

Since your logo and any images on your page are usually the first impressions a visitor has of your home page. They should always be up to date and the images should reflect the articles on the page.

Naturally, your company's image, like most things, depends on individual taste. Some people prefer a wild, natural look with a modern minimalist look. Others prefer the clipped hedges, planned funnels for landing pages, and planting the seeds of brand recognition with a very strict corporate structuring.

Before planning your layout style, research competitors and other websites with similar tastses. Once you've done your research or hired an advertising agency/freelancer to do it for you, the trick is implementing the peices of each website's style you liked into your own style. Thinking this first step through is essential, as many different styles being packed into one page can determine the limitation of your site. You want this to be your style not someone elses. To make this easier try printing off all the pages you like and then circle what catches your eye. Then you will be able to find what peices of each page you like and what peices you don't want on your site.

The cost of hiring freelancers and agencies to design your web site or manage your advertising varies from company to company, as does the planning and research. The number of pages you want your site to have, the size of the project (ie. a complete site redesign vs. adding a couple new pages), copy write changes, number of images and changes, optimizing your meta tags, mailers or advertisements, and type of coding involved are of course the controlling factors. The larger, more intricate garden naturally cost more than a smaller area.

Here are some good basic pointers to remember when hiring a agency or freelancer.


Specialties:

• Web Design
• Email Marketing
• Marketing Communications & Research
• Banner, Print, Radio, Television, & Outdoor Advertising

Search Marketing Team (search engine strategist):
• Responsible for SEO/SEM:
• PPC, CPC, CPA
• Paid Search/ Inclusion
• Optimized Shopping Feeds
• Click Fraud Monitoring
• Brand Reputation Management
• Link-Building Strategies
• Affiliate Marketing
• Business Development
• Viral Marketing
• Research & Copy writing Skills
• Technical Expertise

About The Author

Desarae A. Veit is a freelance designer and copy writer of web sites, identity packaging, mailers, flyers, articles, and also offers search engine marketing to optimizer her client's websites. Use of article requires an active link to http://www.dveit.com

Friday, January 11, 2008

css image that repeats

More css learning. This repeats an image (both left and right across a screen)

So if you make in image 1px in width, this is perfect for large area headers or if you want a header that changes with screen size.

 

/* CSS Document */

#foreverimage

{

background-image:url(file:///C|/Documents and Settings/All Users/Desktop/Pidgin.lnk);

background-repeat: repeat-x;

}

 

desaraevcreativedirector

 

Thursday, January 10, 2008

Re:

Hurley, Quicksilver, and other brands you may find at Pac Sun are doing.  Think Snowboard, Surfing, Skateboarding urban-brands. Note to self check on these brands.

twitter

<div id="twitter_div">
<h2 class="sidebar-title">Twitter Updates</h2>
<ul id="twitter_update_list"></ul>
<a href=" http://twitter.com/desaraev" id="twitter-link" style="display:block;text-align:right;">follow me on Twitter</a>
</div>
<script type="text/javascript" src=" http://twitter.com/javascripts/blogger.js"></script>
<script type="text/javascript" src=" http://twitter.com/statuses/user_timeline/desaraev.json?callback=twitterCallback2&count=5"></script>

Fwd: FW: i like this website



---------- Forwarded message ----------
From: Desarae Veit <desaraev@gmail.com>
Date: Jan 10, 2008 8:05 AM
Subject: Re: FW: i like this website
To: Desarae Veit <desaraev@gmail.com>


Enomalism focuses on solving the cost and complexity for enterprises that run large technical server infrastructures. We accomplish this by combining industry-proven open source components with our experience in designing and operating large-scale mission-critical software systems.

Enomalism Virtualized Control Center Dashboard

xen virtualization, open source xen, open source vmware, linux virtualization, server virtualization, hp virtualization, aix virtualization, open source storage, application virtualization, ibm virtualization, vmware virtualization, virtualization security, open source zen, solaris virtualization, virtualization storage, open source ibm, open source mac, open source servers, open source architecture, open source emulator, open source hardware, open source solaris, open source database, open source applications, virtualization management, virtualization hardware, open source oracle, open source cluster, open source grid, open source unix, open source management, open source linux, open source monitoring, virtualization performance, open source player, open source server, open source support, open source clustering, open source migration, open source documentation, open source installation, open source sun, open source security, open source tools, open source windows, open source firmware, open source platform, open source infrastructure, open source enterprise, open source application, open source pc, open source solution, open source product, open source configuration, source servers, open source performance, open source client, source requirements, virtualization solution The Enomalism Control Center is a web-based virtual machine manager that enables you to perform many virtual server management tasks from any computer with appropriate Internet or network access. Manage Windows, Linux and Unix servers all from one simple & secure web based interface.

Fine Tuned User & Resource Management

Manage system users across multiple virtual servers using a central LDAP user authentication system. Assign and control system resource parameters and re-assign resources in real-time via a rich web-based interface.

Disk Management Tools [Logical Volume Managment]

storage virtualization, storage virtualisation, data center virtualization, virtualization storage, solutions storage, storage servers, storage clustering, storage containers, storage boxes, storage document, storage architecture, storage systems, storage solution, data storage, storage technology, storage hardware, storage migration, storage documents, storage nas, storage security, storage network, storage applications, storage server, storage cluster, storage performance, plastic storage, storage archiving, storage design, storage services, storage planning, storage administration, storage cost, storage networking, storage veritas, storage monitoring, storage backup, storage electronic, storage emc, storage guide, storage database, storage sizing, storage inventory, storage disposal, storage definition, storage Comparison, storage records, storage system, storage configuration, storage iscsi, storage support, storage san, storage control, storage product, storage process, storage requirements, storage area Enomalism allows for Dynamic Real-time Virtual Server Management. Enomalism provides easy hard drive resizing using LVM. Easily concatenate, stripe together or otherwise combine partitions into larger virtual ones that can be resized or moved on the fly turning virtual storage into a fluid resource that can be easily allocated.

SSH Client

A SSH Client provides a mechanism to easily access the consoles of various virtual machines with the click of a mouse. SSHTools is a suite of Java SSH applications providing a Java SSH API, SSH Terminal, SSH secured VNC client, SFTP client and SSH Daemon.

Virtual Appliance Management (package management system)

microsoft virtual server hardware, virtual server requirements, virtual server clustering, virtual server pricing, virtual server performance, virtual server cluster, virtual server 2005, virtual server security, virtual server installation, virtual server backup, virtual server vmware, virtual server product, apache server, microsoft server, virtual server comparison, virtual server license, server hosting, virtual server migration, firewall server, linux server, database server, virtual server support, virtual server deployment, virtual server administration, client server, virtual server exchange, setup server, port server, server ports, server configuration Enomalism features an Enomalism Virtual Appliance package management interface and a VMcasting system that automates the process of installing, upgrading, configuring, and removing software packages. VMcasting uses RSS feeds to deliver updates and release notes directly to Enomalism.

Easy 3rd Party integration

An open and accessible API (application programming interface) enables you to easily control your virtual environment from within other applications including customer management systems, content management systems, portals and web hosting systems such as Amazon EC2, Plesk and Cpanel.

Open Source License

Enomalism is an Open Source product and is released under a LGPL (GNU Lesser General Public License).


On Jan 10, 2008 8:00 AM, Desarae V. <desaraev@myfreeestimates.com> wrote:

I don't know if this would help you at all,  but it's an interesting product.

 

desaraevcreativedirector

 

From: chris [mailto:chris@myfreeestimates.com]
Sent: Wednesday, January 09, 2008 10:05 PM
To: 'Desarae V.'
Subject: i like this website

 

check it out chief…

 

http://www.enomalism.com/features/

 




--
Sincerely,

Desarae A. Veit
待望の欲望
Creative Director -- ウェブデザイナー
MyFreeEstimates.com
P-952-888-5663
F-952-888-9645
C-515-250-0760
desaraev@gmail.com
desaraev@myfreeestimates.com
www.dveit.com

" Setting an example is not the main means of influencing others; it is the only means. " - Albert Einstien

"Some people create with words, or with music, or with a brush and paints. I like to make something beautiful when I run. I like to make people stop and say, 'I've never seen anyone run like that before.' It's more then just a race, it's a style. It's doing something better than anyone else. It's being creative." - Prefontaine



--
Sincerely,

Desarae A. Veit
待望の欲望
Creative Director -- ウェブデザイナー
MyFreeEstimates.com
P-952-888-5663
F-952-888-9645
C-515-250-0760
desaraev@gmail.com
desaraev@myfreeestimates.com
www.dveit.com

" Setting an example is not the main means of influencing others; it is the only means. " - Albert Einstien

"Some people create with words, or with music, or with a brush and paints. I like to make something beautiful when I run. I like to make people stop and say, 'I've never seen anyone run like that before.' It's more then just a race, it's a style. It's doing something better than anyone else. It's being creative." - Prefontaine

Tuesday, January 8, 2008

Fwd: button tags



Last CSS for the day:

Button Image Tag

<input type="image" src="images/ blueapplyforfreenow.jpg.jpg" alt="Click Here to Submit for your Free Estimate" border="0">

Button Change Image with Mouse Over

<input type="image" src="SignUp.png" alt="Next" name="img1" onmousedown="this.src='Orange_SignUp.png';" onmouseout="this.src='SignUp.png';" onmouseup="this.src='SignUp.png';" border="0">



--
Sincerely,

Desarae A. Veit
待望の欲望
Creative Director -- ウェブデザイナー
MyFreeEstimates.com
P-952-888-5663
F-952-888-9645
C-515-250-0760
desaraev@gmail.com
desaraev@myfreeestimates.com
www.dveit.com

" Setting an example is not the main means of influencing others; it is the only means. " - Albert Einstien

"Some people create with words, or with music, or with a brush and paints. I like to make something beautiful when I run. I like to make people stop and say, 'I've never seen anyone run like that before.' It's more then just a race, it's a style. It's doing something better than anyone else. It's being creative." - Prefontaine



--
Sincerely,

Desarae A. Veit
待望の欲望
Creative Director -- ウェブデザイナー
MyFreeEstimates.com
P-952-888-5663
F-952-888-9645
C-515-250-0760
desaraev@gmail.com
desaraev@myfreeestimates.com
www.dveit.com

" Setting an example is not the main means of influencing others; it is the only means. " - Albert Einstien

"Some people create with words, or with music, or with a brush and paints. I like to make something beautiful when I run. I like to make people stop and say, 'I've never seen anyone run like that before.' It's more then just a race, it's a style. It's doing something better than anyone else. It's being creative." - Prefontaine

style links

This will make a link change when you hover over it. The nice thing is if you archive this message in gmail. You can look it up if you forget how to code it. After a while you will have it memorized. To see an example go to http://www.myfreeestimates.com/index5.php

Well you said you wanted to learn css:

CSS Style:
.stylelinks a{text-decoration:none; font-family:Verdana, Arial, Helvetica, sans-serif; font-size:12px; color:#006699}
.stylelinks a:hover{text-decoration:none; font-family:Verdana, Arial, Helvetica, sans-serif; font-size:12px; color:#FF9900}


Actual link:

 <td align="left" valign="top" bordercolor="#FFFFFF" bgcolor="#F0F0E0"><span class=" style11 style23"><a href=" http://myfreeestimates.com/painting.php">PAINTING</a></span></td>
                  </tr>
--
Sincerely,

Desarae A. Veit
待望の欲望
Creative Director -- ウェブデザイナー
MyFreeEstimates.com
P-952-888-5663
F-952-888-9645
C-515-250-0760
desaraev@gmail.com
desaraev@myfreeestimates.com
www.dveit.com

" Setting an example is not the main means of influencing others; it is the only means. " - Albert Einstien

"Some people create with words, or with music, or with a brush and paints. I like to make something beautiful when I run. I like to make people stop and say, 'I've never seen anyone run like that before.' It's more then just a race, it's a style. It's doing something better than anyone else. It's being creative." - Prefontaine

Monday, January 7, 2008

www.dveit.com
www.esnips.com/portfolio/desaraev

MyFreeEstimates.com:

http://myfreeestimates.com

http://myfreeestimates.com/newindex.php

http://myfreeestimates.com/index4.php

http://myfreeestimates.com/holidaysnowremoval.php

http://myfreeestimates.com/template.php

http://myfreeestimates.com/testimonials.php

http://www.myfreeestimates.com/category.php

http://www.myfreeestimates.com/plumbingresidential.php

http://www.myfreeestimates.com/windowsprice.php

 

MyFreeEstimates.com Thank You Pages:

http://myfreeestimates.com/thankyou.php

http://myfreeestimates.com/thankyou3.php

 

Contractor Pages/Contractor Wizard:

http://www.myfreeestimates.com/contractors.php

http://myfreeestimates.com/contractorthankyou.php

http://contractor.myfreeestimates.com/

 

MyFreeEstimates.com Old Pages:

http://myfreeestimates.com/old.index.html

 

Mailers:

http://myfreeestimates.com/surveythankyou.php

http://myfreeestimates.com/mailer.php

http://myfreeestimates.com/mailer2.php

http://myfreeestimates.com/MFEco.php

http://myfreeestimates.com/orangemailer.html

http://myfreeestimates.com/consumerestimates.php

http://myfreeestimates.com/consumerestimates2.php

 

MyWindowReplacement.com:

http://www.mywindowreplacement.com/thankyou.php

http://www.mywindowreplacement.com/windows.php

 

MySidingReplacement.com:

http://www.mysidingreplacement.com/siding.php

 

MyContractorLocator.com:

http://mycontractorlocator.com

 

This is what the MyContractorLocator.com used to look like:

http://www.mycontractorlocator.com/old.bathroom.php

http://www.mycontractorlocator.com/old.contact.php

http://www.mycontractorlocator.com/new.thankyou.php

http://www.mycontractorlocator.com/old.index.php

http://www.mycontractorlocator.com/old.kitchen.php

http://www.mycontractorlocator.com/old.roofing.php

http://www.mycontractorlocator.com/old.siding.php

http://www.mycontractorlocator.com/old.sunrooms.php

http://www.mycontractorlocator.com/old.windows.old.php

http://www.mycontractorlocator.com/old.windows.php

http://www.mycontractorlocator.com/windows_glossary.php

--
Sincerely,

Desarae A. Veit
待望の欲望
Creative Director -- ウェブデザイナー
MyFreeEstimates.com
P-952-888-5663
F-952-888-9645
C-515-250-0760
desaraev@gmail.com
desaraev@myfreeestimates.com
www.dveit.com

" Setting an example is not the main means of influencing others; it is the only means. " - Albert Einstien

"Some people create with words, or with music, or with a brush and paints. I like to make something beautiful when I run. I like to make people stop and say, 'I've never seen anyone run like that before.' It's more then just a race, it's a style. It's doing something better than anyone else. It's being creative." - Prefontaine

google radio

Google and Radio Advertising

Thursday, June 7, 2007 | Andrew Grinaker

Google and Radio Advertising

While searching for a detailed report on our Google Adwords account, I came across the "Audio Ads" tab for my account. I had read prior news clippings about Google's desire to enter the radio advertising world, but had yet to encounter their service. I was intrigued and took a deeper look at what Google is offering.

Let's give a brief recap about how Google came to offering this service. In April of this year, Clear Channel and Google agreed to a fundamental partnership. Clear Channel was going to use Google's search feature and advertising network on all of their radio sites, while Google was going to access Clear Channel's network of radio stations to begin to offer radio advertising to their 'Adwords' customers.  The agreement will allow advertisers who have a Google Adwords account to place audio advertisements on nearly 700 Clear Channel Radio Stations.

"Clear Channel Radio's national and local sales forces will continue to focus on the company's most lucrative advertiser relationships, and on the many advertisers who seek specialized advertising packages and concepts. Google will focus primarily on advertisers who currently run ads online but do not run ads on radio." (Source: Google Press Release, April 16, 2007.)

While the advertising costs are significantly higher than online advertising on Google, this is a major step in allowing small and medium business owners a chance to advertise to the masses. In the past, advertising on radio was somewhat a daunting task from audio production, placing the media buy and tracking these advertisements. Google is attempting to offer all of these services in one single dashboard.

Google is giving the Adwords customer two options for producing their advertisement, (1) upload your audio advertisement or (2) hire a professional through their network for $400.00. With experience in audio production, I would say the $400.00 is well worth the cost of producing an audio advertisement. With the audio ads feature through Google Adwords, you will be able to target your advertising by location, station type, day/time and online reports will display when your radio spot actually played.

I have to hand it to Google for offering an automated service for placing radio advertisements. For someone who deals with media planning and buying, I have encountered business owners who don't know where to begin or end when expanding their advertising or market reach. This tool will not only increase radio advertisements but give the business owner a greater market reach at an inexpensive cost.

Google continues to expand their advertising reach and it will probably be only a matter of time before they offer a single dashboard that provides placing media buys across all mediums.



--
Sincerely,

Desarae A. Veit
待望の欲望
Creative Director -- ウェブデザイナー
MyFreeEstimates.com
P-952-888-5663
F-952-888-9645
C-515-250-0760
desaraev@gmail.com
desaraev@myfreeestimates.com
www.dveit.com

" Setting an example is not the main means of influencing others; it is the only means. " - Albert Einstien

"Some people create with words, or with music, or with a brush and paints. I like to make something beautiful when I run. I like to make people stop and say, 'I've never seen anyone run like that before.' It's more then just a race, it's a style. It's doing something better than anyone else. It's being creative." - Prefontaine

radio ads

Sail through your home improvement projects by hiring a MWR.com Professional. It's as simple as filling out a form online then waiting  for  contractors to contact you. MWR.com your source for all your home improvement needs. Point click. Fill out. And Enjoy your Sundays off.

 

Contractors Find 22% More Business then the Yellow Pages—You even get you home improvement leads in real time via phone, email, or fax. Homeowners simply visit MWR.com fill out a form and you can contact them before they ever even leave the comfort of the computer. Now that's fast service.

 

The hussle bussle of work, children screaming, loudly. So much to-do. I need handy helper, the sweet smell of fresh landscape, the soft sound of a drip-free faucet. Sit at my work desk; find the site that answers all my to-do list needs.  And there you are, the luxury of someone working around my schedule, waiting to respond to the click of my mouse. It's you contractor waiting to respond to the form I filled out at MWR.com. It's me relieved to have someone else fill the big shoes of all my home improvement needs. It's a marriage made online convenience. Everything is possible with a simple click. You did it. Arrange the in-home appointment; unlimited free quotes on any project you can imagine; find variety of four contractors to choose from. MWR.com a simple online solution to fix, replace, or install any home improvement need.

 

Unlimited free quotes for well needed in-home antidotes.  Contractors, Handymen, and Window Repair shouldn't be a reason to despair. When you need a helping hand and don't have a grand. Check out MWR.com fill out a form and get informed. Your Home will be fixed in no time for the best price in town. Contractors, we got 'em. (Hot Chocolate- We Got it. Song would be good for this one.)

 

Veto giving up family time to remodel, don't overcast your plans with snow removal, refuse to go another year with a huge energy bill from porous windows. Plan on the team that finds you what you need. Delight in 24 hours a contractor will call you, Convenience of having them schedule time around your needs, Oh the luxury of simply filling out a form at MFE.com. MFE.com assigns a variety of up to 4 Contractors to choose from. No obligations. Just fast, free service, with your convenience in mind.

 

Make the mundane someone elses business. Get back the luxury of me time. Contractors, Snow Removal, Free Estimates without a contractor or Obligations. People helping people  MyFreeEstimates.com.



--
Sincerely,

Desarae A. Veit
待望の欲望
Creative Director -- ウェブデザイナー
MyFreeEstimates.com
P-952-888-5663
F-952-888-9645
C-515-250-0760
desaraev@gmail.com
desaraev@myfreeestimates.com
www.dveit.com

" Setting an example is not the main means of influencing others; it is the only means. " - Albert Einstien

"Some people create with words, or with music, or with a brush and paints. I like to make something beautiful when I run. I like to make people stop and say, 'I've never seen anyone run like that before.' It's more then just a race, it's a style. It's doing something better than anyone else. It's being creative." - Prefontaine

radio advertising

links:

Adweek Online
Article predicting more growth for the radio industry and its efforts to secure more advertising dollars.

Creative Empire
An all purpose creative advertising site that includes lists of ad agencies, links to radio stations' Web sites, and links to cable networks home pages.

Honey & Associates, Inc.
Advertising agency that offers graphic design services in addition to regular radio and print ad services.

Katz Media Group, Inc.
Represents television, cable, radio, and Internet companies to sell advertising space to businesses.

Media Logic
An advertising agency that creates television, radio, and multimedia advertising programs, as well as offering related public relations and graphic design services.

Zenith Media
An international agency whose site provides links to television and radio station Web sites, a list of helpful advertising publications, and links to many other online advertising resources.



--
Sincerely,

Desarae A. Veit
待望の欲望
Creative Director -- ウェブデザイナー
MyFreeEstimates.com
P-952-888-5663
F-952-888-9645
C-515-250-0760
desaraev@gmail.com
desaraev@myfreeestimates.com
www.dveit.com

" Setting an example is not the main means of influencing others; it is the only means. " - Albert Einstien

"Some people create with words, or with music, or with a brush and paints. I like to make something beautiful when I run. I like to make people stop and say, 'I've never seen anyone run like that before.' It's more then just a race, it's a style. It's doing something better than anyone else. It's being creative." - Prefontaine

Media Networks and PR

Consider connecting with a Media Network or Public Relations specialty company. The great thing about these companies is their sole existence revolves around connecting companies to media. They know radio networks, writers, advertising agencies, television broadcasters and contact these people regularly to set up meetings and put out press releases. Anytime a journalists or network is doing a "piece" somewhat relating to a company they find ways to work that company into the journalist's stories. This is both great pr and brand recognition. Even better is that living in the twin cities we are in the top 10 markets for public relations and advertising IN THE WORLD. We follow places like New York, Tokyo, California, Dubai, Chicago, Paris, Harrisburg-Lebanon-Lancaster-York, Pennsylvania and London.



--
Sincerely,

Desarae A. Veit
待望の欲望
Creative Director -- ウェブデザイナー
MyFreeEstimates.com
P-952-888-5663
F-952-888-9645
C-515-250-0760
desaraev@gmail.com
desaraev@myfreeestimates.com
www.dveit.com

" Setting an example is not the main means of influencing others; it is the only means. " - Albert Einstien

"Some people create with words, or with music, or with a brush and paints. I like to make something beautiful when I run. I like to make people stop and say, 'I've never seen anyone run like that before.' It's more then just a race, it's a style. It's doing something better than anyone else. It's being creative." - Prefontaine

Sunday, January 6, 2008

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