Wednesday, April 9, 2008

Marketing BIG brands

According to Fast Company Magazine.com ALIBABA is the World's 8th MOST innovative Company.

"When Alibaba went public last November and raised a stunning $1.5 billion — the biggest Internet IPO since Google's — it also raised eyebrows around the world. But probably not those of founder Jack Ma, who back in 1999 recognized that China's 42 million small and medium-size companies (the vast majority of businesses in the country) just might create some opportunities for e-commerce. Alibaba provides a point-and-click system for suppliers to get online and connect with distributors and consumers all over the world. The Chinese site today boasts 16 million users, and the English iteration has 9 million. Watch out, eBay." –Fast Company Magazine

So who is Alibaba? What do they offer consumers:

Access the world's largest online import-export marketplace. Find exactly what you need.

  • More than 3,600,000 members in more than 200 countries and regions!
  • Millions of product and supplier listings!
  • More than 30 industry categories and over 5,000 product categories!

In a changing world with an up and coming technology market and stressed economy what does all of this information mean to tech savviest, marketers, pr people and the like? A lot actually, well if your one of those people that likes your job and likes to make money while fire starting your industry to ensure many years of future success. Think about it. Where do BIG corporations come from? Starting small or daddy's business, and how do those little businesses grow? Businesses grow from management respecting their employees, employees caring for consumers needs, people having brand awareness and brand loyalty. To get customers foots walking through a businesses door they need to know you exist via word of mouth a great public relations team like, Risdall Mckinney PR, putting out press releases and inserting your name in great tv spots and magazine ads. It also comes from Marketing teams like, Risdall Marketing Group, helping your company determine a strategy, brand yourself, and get your name out to the public with radio spots, search engine marketing, social media campaigns, web site redesigns, brand management, and ensuring that your customer's experience is not only unique but also something that makes them want to return time and time again.

Again I bet your wondering where does all of that fit into a trade industry full of suits and stock markets? EVERYTHING. Business is full circle. If you do well they do well. Not only that, but naming a company like Alibaba as one of the top 10 companies not only in the United States of America, but in the world is needless to say a huge achievement. Their name was on the list with big tech names and clothing lines like Google, apples, Nike, Nintendo and so forth. So whether you want to invest your money, always put 110% in at your job, or check out another innovative company. I was intregued to find out about Alibaba, what they do and how they are impacting the worlds trade market and industries everywhere.

————————————————————————————————————————————————————————–

The following information is from Alibaba.com:

Company Overview

About Alibaba.com

Alibaba.com (HKSE:1688), a member of the Alibaba Group of companies, is one of the world's premier e-commerce brands and the number one online marketplace for global and domestic China trade. We provide an efficient, trusted platform connecting small and medium-sized buyers and suppliers from around the world. Our international marketplace (www.alibaba.com) focuses on global importers and exporters and our China marketplace (www.alibaba.com.cn) focuses on suppliers and buyers trading domestically in China. Together our marketplaces form a community of more than 24 million registered users from over 200 countries and regions.

Our operational headquarters is based in Hangzhou in eastern China. We have field sales and marketing offices in more than 30 cities in China, Hong Kong, Switzerland and the United States. The company had more than 4,400 full-time employees as of June 30, 2007.

History & Milestones

Jack Ma, our lead founder and chairman, and 18 other founders launched Alibaba.com in his Hangzhou apartment in 1999. Originally, Alibaba.com operated as a bulletin board service for businesses to post buy and sell trade leads, and later became a vibrant marketplace for small and medium enterprises around the world to identify potential trading partners and interact with each other to conduct business online. Alibaba.com listed on the Hong Kong Stock Exchange on November 6, 2007 and is the flagship business of the Alibaba Group.

October 2000 Gold Supplier membership launched to serve China exporters.
August 2001 International TrustPass membership launched to serve exporters outside of China.
March 2002 China TrustPass membership launched to serve SMEs engaging in domestic China trade.
July 2002 Keyword services launched on our international marketplace.
November 2003 TradeManager instant messaging software launched to enable users to communicate in real time on our marketplaces.
March 2005 Keyword bidding launched on our China marketplace.
April 2007 Gold Supplier membership launched to serve Hong Kong exporters.
November 2007 Alibaba.com listed on the Main Board of the Stock Exchange of Hong Kong Limited, under stock code 1688.

Awards & Honors

No comments:

Popular Posts

Categories

2010 (1) 2014 (1) 2015 video diary from desaraev and Yorkie sir Charles (2) abc news (1) accounts (1) accupunture (1) adrian gostick (1) advertising agency (3) agency (1) agency couture (2) algorithm google (2) analogy (1) apple (2) April 2014 Video Diary @Desaraev (1) archive ideas (1) armstrong (1) ask (1) attitude (1) bacon (1) Beep beep (1) Birthday bus (1) Birthday house warming 2/21/14 video diary @desaraev (1) blog rant (1) blog template (1) blog voice (1) blogger (1) blogging (2) blogroll (1) blogs (1) blogspot free template (1) Blue moon Baton Rouge (1) book (3) book review (3) bots (2) branding (1) build your brand (1) business cards (1) buy art (1) Camcorder (1) Camera (1) card scanner (1) categorized (1) Charles (1) Charlie (1) chris brogan (3) cisco (1) Cold in dexter (1) commercial (1) communication (1) complaint (1) conferences (2) consulting (1) copy writing (1) coupons (1) coverage (1) craftsmenship (1) crash (1) crawl (1) customer service (1) D (4) Dark (1) definition (1) desarae veit new webstie (2) desaraev (7) design (3) desktop application (1) drawings (1) Dublin (3) dv cable (1) dveit.com (1) e-mail (1) e-newsletter (3) easy (1) ecommerce (1) ed heil (1) email newsletter (2) emails (1) enewsletter (2) erheil (1) etiquette (2) events (3) evernote (1) examples (1) explaination (1) facebook (3) Facebook Pictures for intro to Video Diary @Desaraev (3) Feb 23 (1) filing system (1) fine art (1) fine art website (1) firewire cable (1) Flowers! (1) Flying (2) Flying to Waterloo cedar falls @ Livingston FBO - 2/23/14 @desaraev video diary (1) free blogspot template (1) freelance (1) Freelancing (1) FRS (1) funeral (1) Garden @desaraev (1) getting paid for your work (1) gmail (1) gnc (1) Goals (2) google (3) Google Wave (1) google web master tools (1) google web standards (1) Grrrrr Charles (1) Happy bday sara (1) hard drive (1) hard work (1) harddrive (1) Haunted basement (1) he could be the one (1) Health energy drink (1) hester browne (1) hire a professional (1) holidays (1) holistic (1) House Tour Video Diary @desaraev 2/22/14 (1) how to (1) how to check if your site is indexed (1) how to index your site (1) how to seo (8) how to start blogging (1) how to submit your url (1) hr (1) hubspot (1) hulu (1) human resources (1) hutch carpenter (1) icrossing (1) idea filing (1) index (1) industry (1) informational interview (1) Instapark YT1008 outdoor motion solar light product review by @desaraev (1) interactive (1) interior design (1) internet (2) introductions (1) iPad (1) iphone (2) ipod touch (1) Ireland music at The oldest pub in Dublin (1) Irish music and dancing on Fleet Street trinity bar area (1) job search (3) keyword research (2) king of pop (1) Lame (1) lance armstrong (1) Land (1) Landing in Ankeny - 2/23/14 video diary @desaraev (1) link pyramids (1) link schemes (1) linkedin (1) list of agencies (2) mac (1) mac ready (1) mammal joans (1) mammal jones (1) mankato (1) Maria Duron (1) marketing (1) massage (1) mcnairs wife (1) Meanie vs Charles (1) michael jackson memorial (1) miley cyrus elle (1) miley cyrus elle magazine (1) minneapolis (3) minneapolis web design (3) minneapolis web design firm (1) minnesota (1) mistress sahel kazemi (1) MJ (1) mn (2) mobile (1) moderator (1) msn (1) multiple writer (1) my art (1) My art by desaraev (3) my book (1) natural search (2) network neutrality (1) networking (1) New York NY over water (1) newegg (1) newsletter (1) newsletters (1) objective authenticity (1) Oioop (1) online campaign (1) online storage (1) opinions (1) original custom fine art (1) page rank (1) painter (1) painting website (1) paintings (1) password (1) pay per click (2) Piano bar (8) Playing with charlie (1) pop star (1) popular (1) portfolio (1) postrel (1) preventing bad seo (1) Preview of tonights video diary house tour 2/22/14 (1) professional affiliations (1) programming (1) promote your company (1) promotions (1) Puppy stuck on window seal @yorkiecharles @desaraev (2) Putting the plane away in the hangar - 2/23/14 video diary @Desaraev (1) quercetin (1) readers (1) reading (1) recruiter (1) recruitting (1) rolodex (1) sabai (2) sabai body temple (1) sales (1) scoble (1) scott christopher (1) search engine optimization (8) search engines (4) sem (4) seo (4) seo tool (1) sex (1) sf plastic surgeon (1) sky blue (1) skyblue creative group (1) Skyblue sales group (1) small business (1) smart disk (1) smb (1) smbmsp (1) sms (1) Snow (1) social cognition (1) social media (9) social media breakfast (2) social networks (2) Sony (1) spiders (2) st. paul (1) storing information (1) story (1) storyteller media (1) strategy (1) subscribers (1) sxsw (1) target audience (1) target market (2) tb (1) Teaching (1) Teasing Charles (1) Teasing Charles 2 (1) technology (2) television (1) ten ways to lose your job with social media (1) tennessee titans (1) text messaging (1) the finishing touches (1) the levity effect (1) tips for meeting people (1) tips on who to hire (1) top search engines to optimize your site for (2) top ten ideas to get your site indexed (1) Tornado Warning! Cant see much... (1) tour de france 2009 (1) treadmill desk (1) tv (1) tweet your way out of a job (2) twin cities (2) twitter (10) uptown (1) usb cable (1) ustream (1) valentines day (1) verizon (1) Video blog (1) Video Diary @Desaraev (6) Video Diary 2/22/14 @desaraev (2) Video recording (1) videos (1) violence (1) web (1) web 2.0 (2) web design (2) web site (1) webmaster tools (1) website (2) websites (2) What is a search directory (3) who to optimize your site for (1) wifi (1) windows (1) wishlist (1) work out while you work (1) working for yourself (1) working from home (1) worldwide televised mj memorial service (1) yahoo (2) You say hes just s friend blue moon (1) zappos (1)