So, in brief what is a persona? A 1-2 page document that lists the behavior patterns, goals, skills, attitudes, and other fictional attributes and personal details to bring a hypothetical character(s) (primary and possible additional) for practical implementation in production and design of user information and sites (such as social networks). I also read a lot about ethnographic research such as the archtype user. This helps with the analysis of underlying logic, practical implementation, and empirical results. Basically makes ethnographic research makes it easier to narrow down useful user information rather then just imposing your own traits as the target audience.
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- Cooper, Alan. The Inmates are Running the Asylum. SAMS, 1999. ISBN 0-672-31649-8
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- Pruitt, John & Adlin, Tamara. The Persona Lifecycle : Keeping People in Mind Throughout Product Design. Morgan Kaufmann, 2006. ISBN 0-12-566251-3
- Rönkkö, K. An empirical study demonstrating how different design constraints, project organization, and contexts limited the utility of personas. Hawaii
International Conference on System Sciences (HICSS) 2005, Waikoloa, HI. January 2005.