One of my absolute favorite times of year is Halloween. You can imagine the fun and creativity that a holiday like Halloween sparks in a kids' party planner's mind! Halloween is a perfect holiday to include the entire family in spooks and haunts at your own Monster Mash!
Owning a web-based business in the kids' party industry is excellent for so many reasons, particularly to share Halloween ideas with website visitors, like through my Party Ideas Blog. Answering questions from visitors who have a party-related questions and then adding this content to a library of similar information helps build site content while building a business as a helpful resource. If you offer readers the opportunity to contribute to the party planning ideas they've used for their kid's parties (or ideas for your industry) you both benefit from the new perspective.
Social media tools like Twitter (where I met @desaraev) are also an excellent way to syndicate party ideas beyond your own site. By directly asking the social media community if they could use any Halloween content for a family party, people can directly reach out to people like you and request more information. Syndicating the content will also help you share the information to other sites faster then just promoting yourself on one outlet , like your website, and you can do it on lots of different topics, e.g. spooky snacks, treasure hunt clues, budget-friendly decorations, recycled crafts, etc. people can pick and choose from a variety of topics to showcase to their website visitors. This also spreads the word about your own site and builds up brand reputation and expertise to larger number of people then you would ever reach just leaving information on your own site.
Additionally, it helps to utilize sites like HARO (Help a Reporter Out) to answer any media/press queries on the topic of kids' parties. I am very specific in the way that I respond to a query to give my company the best chance to be featured. Often, these media inquiries are for other on-line publications. Again, being featured in new media press outlets is another way to drive traffic to your website and increase visibility of my expertise.
These strategies don't begin and end with Halloween, however. As an expert in online party planning, I continually utilize my website, press, media relations, and social media tools to drive promotion of my party ideas. It is a great time to have a web-based business because if you utilize these online tools on a consistent basis the cost of promotion is minimal.
Happy Haunting on the web and beyond!
Remember if you have any social media, marketing, or design question you can always find me on twitter @desaraev