I particularly hate when someone hacks into a blog, email or social networking account to send out their junk. I assume they waste all that time being shady for a reason, but other than just being a jerk it is beyond me.
Monday, November 22, 2010
Thursday, June 3, 2010
Challenges. Changes. Solutions.
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Tuesday, May 25, 2010
Want to Expand your Professional Network?
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Thursday, April 1, 2010
A few thoughts on SEO in Relation to Flash Sites {DesaraeV | Search Engine Optimization | Agency Couture}
Having flash isn't inherently bad for SEO. Making one whole page is because flash is seen as images to search engines. When the robots or spiders as they are called go to index content and sites text followed by links back to your site from other sites, then good code and meta data are all very important factors.
If all of your site is static but the home page it may still be a big deal or maybe not. The real question is if your navigation is in flash or photos with out alt tags, a solid site structure, a site map and other links for your site elsewhere. Your best bet with SEO is to have text SOMEWHERE on every page, visible not hidden, and with a solid header that has keywords in it.
Public relations, pay-per click and social media are all wonderful tools for driving traffic to your store or website but the biggest thing in sales will always be your helpful staff, customer service and how well your site sells itself.
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If all of your site is static but the home page it may still be a big deal or maybe not. The real question is if your navigation is in flash or photos with out alt tags, a solid site structure, a site map and other links for your site elsewhere. Your best bet with SEO is to have text SOMEWHERE on every page, visible not hidden, and with a solid header that has keywords in it.
Public relations, pay-per click and social media are all wonderful tools for driving traffic to your store or website but the biggest thing in sales will always be your helpful staff, customer service and how well your site sells itself.
Subscribe in a reader Thanks for reading!
As always you are more then welcome to use any of my content, repost it, rewrite it, and broadcast it all I ask is that you link back to where you found it (http://interactivemedias.blogspot.com). Love to read your comments, so don't forget to post them here or via twitter (I'm @DesaraeV).
Also don't forget to subscribe to my video tutorials (on youtube or itunes) as well as subscribe to my blog posts on here so you can have the latest web tips, tricks and book reviews delivered directly to your inbox!
Tuesday, March 30, 2010
Making Smart Business and Life Decisions. {DesaraeV | Business Strategy | Agency Couture}
I recently read the following post on Holy Kaw: 5 Hotels that will Scare The Daylights Our of You. From a hotel owner that literally entrapped, tortured and killed guests to haunting; these hotels are as bad as the movie "The Shining." I'm not really one to test fate, God or anything else out there but these stories definitely make you think twice about skimping on your vacation stay.
Think about this horrifying tale from a business stand point. Not as a hotel owner, but YOUR business. How many situations do you skimp on that make your life hell, are the ulcers worth it? Some situations and choices you make are worth saving the money, granted. Others like hiring a designer, accountant or making racist comments publically on the social media sphere are not worth it. Think before you speak or hire. Being infamous because of bad public relations snafus are not worth it, not all press is good press. Skimping on your web design team only to hire someone to clean up their mess three months later, is also not worth it. Be smart in life and business situations.
I was talking to a friend today about how you can't control every situation, like a car hitting you or someone going crazy at the coffee shop. He's right you can't control all situations but you can try to make smart, well informed ones and not stay at spooky hotels run by axe murderers.
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Think about this horrifying tale from a business stand point. Not as a hotel owner, but YOUR business. How many situations do you skimp on that make your life hell, are the ulcers worth it? Some situations and choices you make are worth saving the money, granted. Others like hiring a designer, accountant or making racist comments publically on the social media sphere are not worth it. Think before you speak or hire. Being infamous because of bad public relations snafus are not worth it, not all press is good press. Skimping on your web design team only to hire someone to clean up their mess three months later, is also not worth it. Be smart in life and business situations.
I was talking to a friend today about how you can't control every situation, like a car hitting you or someone going crazy at the coffee shop. He's right you can't control all situations but you can try to make smart, well informed ones and not stay at spooky hotels run by axe murderers.
Subscribe in a reader Thanks for reading!
As always you are more then welcome to use any of my content, repost it, rewrite it, and broadcast it all I ask is that you link back to where you found it (http://interactivemedias.blogspot.com). Love to read your comments, so don't forget to post them here or via twitter (I'm @DesaraeV).
Also don't forget to subscribe to my video tutorials (on youtube or itunes) as well as subscribe to my blog posts on here so you can have the latest web tips, tricks and book reviews delivered directly to your inbox!
Monday, March 29, 2010
Drowning Before You Reach Success {DesaraeV | Business Strategy | Agency Couture}
You can drown in only a few inches of water. All it would take is you slipping and falling face first in the shower or on the street full of water and passing out for just a minute or two. One small accident that no one helps you out of. Business is the same way. If you don't surround yourself with other smart business people who will continue to challenge your strategy, help you improve your goals, keep you on track, ethical and down to earth your company could drown. Businesses don't necessarily drown in water, unless their is a flood. Businesses down because of a lack of business savvy, motivation, dedication or because the cash flow dries up.
If you don't have the technical skills or training to stay afloat, you may drown. In water you may be able to figure out how to doggy paddle on your own, but generally someone teaches you how to swim. In business you may figure out some things on your own, but you'll reach the other side of the pool a lot faster if an instructor teaches you the best techniques. Their is always at least two paths if not more: the right way, the wrong way, and the off beaten path innovative way. You wont know what the right, wrong or improved way could be unless you learn what the first two are. Generally rules for business are in place for a reason, someone else got burned and implemented those rules to protect you or the business. Like don't run around the pool deck or don't talk bad about your boss on Twitter. Both seem obvious to me, but to someone else they may not seem so obvious.
Savvy? What say you?
Photo Credit: by Grevel
Subscribe in a reader Thanks for reading!
As always you are more then welcome to use any of my content, repost it, rewrite it, and broadcast it all I ask is that you link back to where you found it (http://interactivemedias.blogspot.com). Love to read your comments, so don't forget to post them here or via twitter (I'm @DesaraeV).
Also don't forget to subscribe to my video tutorials (on youtube or itunes) as well as subscribe to my blog posts on here so you can have the latest web tips, tricks and book reviews delivered directly to your inbox!
Sunday, March 28, 2010
Targeting Twitter Demographics {DesaraeV | Social Media | Agency Couture}
According to Annie Colbert over 74% of Twitter users have less than 10 followers. 17% of users have zero followers.
Here are the key stats from the PEW study regarding the demographic of twitter users:
According to Michael Brito and David Wilson the fastest growing segment on Twitter (other than bots) is among people 24 and younger accelerated faster than older folks in 2009, according to comScore.
This is a lot of random facts, now you have them. What the hell are you going to do with them. In the scheme of things the internet is full of numbers. We love metrics. Why? What do you want with them? What will you do with them, use the numbers to target people? You can't connect with a million people at once. It's like being in a crowded room with music playing. If you want to chat you have to focus on one person, even if 20 other people are listening. Let's face it, once it gets past 4 people listening to you talk in a room you might as well get a podium or start broadcasting. Social media is about conversations and if you want to connect, it's not hard to find people looking to talk to someone just like you. You don't need graphs, charts or metrics to know that. The metrics just help you understand what conversations you are getting right or which people your most interested in. Analytics are also good for telling you how you are messing up your SEO or website content, but it's not going to tell you how many friends you have. If you want to read more about how to use social media metrics, read this article: Social Media Metrics. Plus the right way to use social media vs. the wrong way to do social media.
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Here are the key stats from the PEW study regarding the demographic of twitter users:
- 19% of online adults age 18-24 have used twitter or something like it
- 20% of online adults age 25-34 have used twitter or something like it
- 10% of online adults age 35-44 “ “ “ “
- 5% of online adults age 45-54 “ “ “ “
- 4% of online adults age 55-64 “ “ “ “
- 2% of online adults 65+ “ “ “ “
- 35% of twitter users live in urban areas
- 9% live in rural areas
- online american who live in lower income housing are more likely to use twitter
- 17% of internet users in households earning less than $30,000 tweet
- 10% of internet users in households earning more than $75,000 tweet
- 76% of twitter users use the internet wirelessly
According to Michael Brito and David Wilson the fastest growing segment on Twitter (other than bots) is among people 24 and younger accelerated faster than older folks in 2009, according to comScore.
This is a lot of random facts, now you have them. What the hell are you going to do with them. In the scheme of things the internet is full of numbers. We love metrics. Why? What do you want with them? What will you do with them, use the numbers to target people? You can't connect with a million people at once. It's like being in a crowded room with music playing. If you want to chat you have to focus on one person, even if 20 other people are listening. Let's face it, once it gets past 4 people listening to you talk in a room you might as well get a podium or start broadcasting. Social media is about conversations and if you want to connect, it's not hard to find people looking to talk to someone just like you. You don't need graphs, charts or metrics to know that. The metrics just help you understand what conversations you are getting right or which people your most interested in. Analytics are also good for telling you how you are messing up your SEO or website content, but it's not going to tell you how many friends you have. If you want to read more about how to use social media metrics, read this article: Social Media Metrics. Plus the right way to use social media vs. the wrong way to do social media.
Subscribe in a reader Thanks for reading!
As always you are more then welcome to use any of my content, repost it, rewrite it, and broadcast it all I ask is that you link back to where you found it (http://interactivemedias.blogspot.com). Love to read your comments, so don't forget to post them here or via twitter (I'm @DesaraeV).
Also don't forget to subscribe to my video tutorials (on youtube or itunes) as well as subscribe to my blog posts on here so you can have the latest web tips, tricks and book reviews delivered directly to your inbox!
Saturday, March 27, 2010
Crowdsourcing and World-wide Musical Collaboration, Thanks to Youtube? {DesaraeV | Social Media | Agency Couture}
Virtual YouTube choir comprised of 185 singers [video]Composer Eric Whitacre collected YouTube clips from 185 amateur singers in twelve different countries belting out “Lux Arumque” to create a sort of virtual super choir. Whitacre played the role of virtual maestro to the group of singing strangers. -- Holy Kaw
Social media has so many collaborative tools and this is definitely another cool example. Think big, what do you do for a living or as a hobby? How can you integrate these tools to make something really innovative, fun and to get the attention of the world? Think about Crowdspring, Google Wave or other social networks.
Now a little something random but sweet to end the post and get your commenting thought juices rolling:
Subscribe in a reader Thanks for reading!
As always you are more then welcome to use any of my content, repost it, rewrite it, and broadcast it all I ask is that you link back to where you found it (http://interactivemedias.blogspot.com). Love to read your comments, so don't forget to post them here or via twitter (I'm @DesaraeV).
Also don't forget to subscribe to my video tutorials (on youtube or itunes) as well as subscribe to my blog posts on here so you can have the latest web tips, tricks and book reviews delivered directly to your inbox!
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