According to Annie Colbert over 74% of Twitter users have less than 10 followers. 17% of users have zero followers.
Here are the key stats from the PEW study regarding the demographic of twitter users:
According to Michael Brito and David Wilson the fastest growing segment on Twitter (other than bots) is among people 24 and younger accelerated faster than older folks in 2009, according to comScore.
This is a lot of random facts, now you have them. What the hell are you going to do with them. In the scheme of things the internet is full of numbers. We love metrics. Why? What do you want with them? What will you do with them, use the numbers to target people? You can't connect with a million people at once. It's like being in a crowded room with music playing. If you want to chat you have to focus on one person, even if 20 other people are listening. Let's face it, once it gets past 4 people listening to you talk in a room you might as well get a podium or start broadcasting. Social media is about conversations and if you want to connect, it's not hard to find people looking to talk to someone just like you. You don't need graphs, charts or metrics to know that. The metrics just help you understand what conversations you are getting right or which people your most interested in. Analytics are also good for telling you how you are messing up your SEO or website content, but it's not going to tell you how many friends you have. If you want to read more about how to use social media metrics, read this article: Social Media Metrics. Plus the right way to use social media vs. the wrong way to do social media.
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Here are the key stats from the PEW study regarding the demographic of twitter users:
- 19% of online adults age 18-24 have used twitter or something like it
- 20% of online adults age 25-34 have used twitter or something like it
- 10% of online adults age 35-44 “ “ “ “
- 5% of online adults age 45-54 “ “ “ “
- 4% of online adults age 55-64 “ “ “ “
- 2% of online adults 65+ “ “ “ “
- 35% of twitter users live in urban areas
- 9% live in rural areas
- online american who live in lower income housing are more likely to use twitter
- 17% of internet users in households earning less than $30,000 tweet
- 10% of internet users in households earning more than $75,000 tweet
- 76% of twitter users use the internet wirelessly
According to Michael Brito and David Wilson the fastest growing segment on Twitter (other than bots) is among people 24 and younger accelerated faster than older folks in 2009, according to comScore.
This is a lot of random facts, now you have them. What the hell are you going to do with them. In the scheme of things the internet is full of numbers. We love metrics. Why? What do you want with them? What will you do with them, use the numbers to target people? You can't connect with a million people at once. It's like being in a crowded room with music playing. If you want to chat you have to focus on one person, even if 20 other people are listening. Let's face it, once it gets past 4 people listening to you talk in a room you might as well get a podium or start broadcasting. Social media is about conversations and if you want to connect, it's not hard to find people looking to talk to someone just like you. You don't need graphs, charts or metrics to know that. The metrics just help you understand what conversations you are getting right or which people your most interested in. Analytics are also good for telling you how you are messing up your SEO or website content, but it's not going to tell you how many friends you have. If you want to read more about how to use social media metrics, read this article: Social Media Metrics. Plus the right way to use social media vs. the wrong way to do social media.
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1 comment:
The stats you provided are really helpful for those who are using twitter for marketing.Thanks for sharing
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