If brands are like people, because they have personalities and social networks are full of people then brands should be on social networks, right? Well, maybe but maybe not EVERY social network created. Where are the other people like you hanging out? If you are a wino, why are you hanging out with the coffee geeks? If you like to cuss and be annoying why are you on the Christian social network? Pop your collar kind of kid, then hang out with the cool kids on your Facebook clique. You want to be on playboy or find a pedophile, join the big M. All the savvy designers are on behance and deviant art. Twitter tweeple are a crazy mix but generally either early adopters or people forced on by their press agents or friends who are early adopters. Yes, I realize that I'm stereotyping here but stereotypes exist for a reason. Besides what are personas, ethnography and target audiences except for a PC term for STEREOTYPING.
Photo credit: by Saurabh Goswami
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