Sunday, March 21, 2010

Social Media IS NOT DEAD. {DesaraeV | Social Media Marketing and Strategy | Agency Couture}

This was my comment in reply to a post on the Inquisitr. 

R.I.P. Social Media, it was a nice dream while it lasted. 

Read that post first for this one to make sense.

I disagree but not entirely.

While many people are trying to scam the system and hopefully one day social networks will take a bigger front on fighter back at them and shutting the spam bots down that is not everyone.

Social media is not a platform of just spam and publication. It is not only the "snake-oil" sales men as you so abrasively put it. Social media is still being used to connect, share ideas, make new friends and contacts, help clients and prospects, and even crowdsource opinions.

In all sense of the traditional media term for broadcasting it is entirely not the same. In no way can I yell at my television for hating a commercial and have the person who made it apologize, defend it or want to become my friend. If I find a newspaper ad spammy, it would take a lot of effort on my part to call that person out. We DO have people who care about this space and while no one is policing it, I would say it has a fairly self-monitoring system where people will call you out if you set back the community.

I care about this space and think it has a lot of potential both as a way to stay connected with friends across the world and with brands that I personally am interested in. I get better customer service on Twitter than on the telephone with most companies. I've talked to my favorite authors and some celebrities thanks to sites like Twitter, Facebook and Google Buzz. The majority of my friends and client contacts from the past 4 years are thanks to social networks and my blog. Social networks like Twitter, LinkedIn, Facebook, Buzz, YouTube and others. You are right, social media is not a coffee shop setting. You have to make your own coffee and you will only get out of this space what you put into it, but the rewards are great if you are willing to wade throught the muck and find the true treasures.

 If you find the right business strategist, you can brainstorm some pretty amazing ideas too. Ideas that can change the space, improve the community and open up a company to a whole new world where your clients are helping you innovate, all the while helping them in return. It's like any relationship, give and take. Think of how many people are successful in helping other people in these spaces, do you think they cam in with all the answers? Hell no. They are probably still learning new things, and being put in their place as we speak. Yes, "social media" has been around for about 5 years as it stands today, but that just means that we are all still learning and revising our tactics on how to understand each other and what is considered proper etiquette. Now all the people who are marketers and taking advantage of the space, yes they give it a bad name but hopefully you can nicely take them aside in a DM fashion and give them a pointer or two. If you don't like the way things are going, help us change it.

--Desarae A. Veit
Agency Couture | @DesaraeV


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