We. Can. Do it. Yes We Can. Positive messaging throughout the ages has lead the way for companies, the military and people to move forward for causes. The banner in the picture above was used in World War II as a cultural icon to represent working women, her name is Rosie the Riveter. Rosie is meant to encourage women to leave there kitchen and take up the work that their husbands, fathers and boyfriends left behind.
How do you want your brand represented? Your name, think of it as a brand. Your brand is one in the same with your reputation. You logo is an icon and your message is not just symbolism but how people will relate and remember you. What actions do you want companies or people to take?
If your brand is a non-profit you may want to think even harder when you decide how you are going to rally the troops. Brand your content. Brand your social networks and backgrounds. Positive messaging will not only encourage people but could, potentially, encourage them to fight for your cause. Non-profits are useless without numbers behind them.
What do you think?
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