According to Bob Scheier in a recent post at the What Works, What Doesn't blog Social is not a shoe-in. Quite a few B2B readers actually panned sites like Facebook and Twitter as "unprofessional and amateurish," Scheier notes. "Times are tough and nobody has time to waste. If you're going to roll out a social-media app, make sure it's worth the reader's time," he advises.
The sample size for the study was 1,504 Americans.
- 51% of Facebook fans are more likely to buy since connecting with the company on social media.
- 67% of Twitter followers are more likely to buy since connecting with the company on social media.
- 60% of Facebook fans were more likely to recommend the brand since adding it on social media.
- 79% of Twitter followers were more likely to recommend the brand since adding it on social media.
Read the full story at Chadwick Martin Bailey.
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