Thursday, July 31, 2008

Interactive Medias Blog by Desaraev



Mobile post sent by desaraev using Utterz. reply-count Replies.  mp3
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Interactive Medias Blog by Desaraev



Mobile post sent by desaraev using Utterz. reply-count Replies.  mp3
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RSS on your blog

So I recently had a business friend email the following to me and ask how he could get an rss feed on his blogspot.

What he wants at the bottom of his posts:

Questions, comments, have a campaign success or failure story? E-mail me, and I may include it in an upcoming column.

http://www.clickz.com/_imgs/bullet_orange.gifSubscribe to Newsletters http://www.clickz.com/_imgs/bullet_orange.gifSubscribe to RSS Feeds http://www.clickz.com/_imgs/rss.gif

StumbleUpon ToolbarStumble It! Digg!Digg this! http://images.del.icio.us/static/img/delicious.small.gifAdd to del.icio.us

 

 I replied with the following (let me know if you have any other suggestions to add to this):

Post referances:
I also have AddThis on my page.
Here is the blogger post regarding rss atoms.

Step by step if you have feedburner:

Step 1: Log in to your feedburner account

Step 2: Go to the publicize tab on top after you are signed in

Step 3: In the publicize page there will be a menu on the left, click on chicklet chooser from that menu

Step 4: You will see all kinds of feed subscription buttons and their codes...just copy and paste the required code in your blog template

OR Add this code to your template:

<a class="img" href="http://www.bloglines.com/sub/http://feeds.feedburner.com/blogspot/AI" ><img src="http://www.bloglines.com/images/sub_modern5.gif" alt="Subscribe with Bloglines"></a>




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Wednesday, July 30, 2008

What is an Alt Tag?

An Alt tag is the code that explains what an image represents, says, looks like, and links to. So when spiders crawl your page to determine your seo rankings they know if you have text in an image what it is, and so that the image can be indexed.

Wiki Definition:
The alt attribute is used in HTML and XHTML documents to specify text that is to be rendered when the element to which it is applied cannot be rendered. In HTML 4.01, the attribute is required for the img and area element types. It is optional for the input element type and the deprecated applet element type.



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Monday, July 28, 2008

Why I would NOT recommend Tagged to ANYONE.

My note as to why I quit my profile:

"You are spamming my friends. My boyfriend alone has received 10+ email invites from me on behalf of tagged! LAME. Beyond that, there are so many creepers trying to add me. Just like when MySpace first started only you are doing nothing to try and limit them or get rid of all the spam mail they send out (see what facebook does as an example). I work doing social marketing for a living and I would never recommend this site to anyone."

Basically it's the only site I've ever pulled my profile from.
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Sunday, July 27, 2008

What if your company doesn't have an interesting brand, a cool logo, or just doesn't seem to fit with the mainstream companies on social media? Should you still make a presence? ABSOLUTELY.

EVERY company can and will benefit just simply from the recognition of their brand over another company. It is also true that some companies will immediately be recognized for being outstanding, unique, or just having a cool name or logo. Then again pop started out as a medicine's artificial flavoring, which when you put it that way doesn't really sound all that cool or as something you would like to wear on a t-shirt or have labeled on your sports bag. I'm not saying that a furniture company will every grow into what coke-cola has become (one of the most internationally recognized brands), but then again think menards vs. home depot or ikea. All furniture and or tool warehouses. Their media, brand, and ability to adapt to social needs is what makes one or two of them your preference over the other (well that and prices).

Bottom line every company has something to offer. Insights, product pictures, ideas (even if those ideas are just how to clean and maintain expensive furniture). So yes its less about people wanting to interact with the business in a social setting and more about reaching out to their customers who happen to be in a social setting. 

The trick is not to be over powering and to just be readily available, easy to find, and have valuable informational content.
Which is a fine line to balance.

Then again that's just my take on social media, well mine and many other marketing professionals.
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Thursday, July 24, 2008

Interactive Medias Blog by Desaraev



Mobile post sent by desaraev using Utterz. reply-count Replies.  mp3
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Social Media Campaign Examples.

Below you will see a list of social media and viral projects and the agencies that are doing them.

Below you will see examples, context, other peoples opinions and examples of the GOOD, THE BAD, and the JUST PLAIN WRONG social media projects.
The Campaigns or Company is the bolded item.

Other:



OTHER HELPFUL INFORMATION FOR A SOCIAL CAMPAIGN:

  • So you think most people will be BORED with whatever topic or industry you are trying to promote? Need ideas on how to research that topic?
    This blog post can probably help with that.
  • ROI
    • Case Study: ROI of Social Media Campaign for SeaWorld San Antonio - A Year Later

       

      There has been a some renewed interest in SeaWorld San Antonio's Journey to Atlantis social media campaign that was launched last spring after Shel Israe

      came out to visit the park for FastCompany TV.  Fran Stephenson, the Director of Communications at SeaWorld San Antonio was also featured in the video.

      However, since a short video can't answer all of the questions, we felt that it might be time to present an updated case study.

      Campaign Objectives

      The objectives of the Journey to Atlantis social media program were to:

      • Build relationships with the coaster community
      • Build awareness of Journey to Atlantis
      • Assist in driving visitation to the park

      Strategies for Outreach

      An analysis of influential voices in the thrill ride community, showed that there was an opportunity for SeaWorld to make inroads using social media as a channel. As a result, a targeted list of 22 coaster enthusiast blogs and forums were identified during the initial research phase.

      The primary strategy was to treat coaster bloggers as a VIP audience and to create content to suit their needs. Since the ride is considered a family ride, it was understood thrill seekers might be critical toward the ride and that some negative comments would result as a part of building buzz around the ride. This was not considered detrimental to the project.

      A content rich destination Web site was deployed to serve as the hub for content and information. The URL of the site was chosen to allow for future site expansion; however, the plan was to take the site down after the initial ride opening and evaluate the results before launching a more broad initiative.  Also, the site was intended as an extension of SeaWorld's corporate site, which didn't have the social media features necessary to quickly launch the campaign.

      Implementing the Plan

      The in-house SeaWorld team created eleven videos and a 45-photo portfolio that spanned from construction to opening day. These assets were deployed with a Creative Commons license through well known communities such as YouTube, Flickr and Veoh; and they could be easily repurposed by bloggers and viewed by others. They were also used on the SeaWorld Coasters multimedia site with social media networks as the backbone of the project.

      Bloggers and the American Coaster Enthusiast group were invited to attend the media launch day and to be among the first to ride Journey to Atlantis. For those that could not attend, relevant content and information was provided, including B-Roll, in the formats requested.

      Evaluating Results

      To measure relationships, the campaign was to look at links from coaster sites, attendees at the media day and ongoing contact. Of the initial 22 sites identified, 12 covered the ride, including Theme Park Insider. The campaign received 50 links from unique Web sites, 30 of which were from coaster enthusiast sites. The American Coaster Enthusiasts group brought 30 of its members to ride Journey to Atlantis on media day. These riders later left positive comments on YouTube videos and SeaWorld San Antonio attend its annual meeting in 2008. The relationship is ongoing.

      But perhaps the most compelling result was the overall cost of the program and the financial impact compared to other marketing tactics. In order to measure this, we piggybacked on the standard exit survey that SeaWorld generally conducts on a new attraction.  The survey was calculated over two weekends of operation. We asked two basic questions: 1) Did you come today to ride Journey to Atlantis and 2) Where did you hear about Journey to Atlantis, whereby we gave them a list to choose from.

      We reduced the overall attendance and limited it to those who said they heard about the ride on the Internet, and segmented that group by those who said they came especially to ride Journey to Atlantis.  We compared these numbers against our budget for the campaign (including both internal and external costs), which came in at about $44,000, to determine the cost per impression. We did the same across each category (television, etc.).  Overall, the cost per impression for the social media campaign was $0.22 versus $1.00 for television.

      And also using an internal formula that applies a value to each visitor to the park (per cap rate), we were able determine the revenue that each group represented.  We determined that the the online group represented more than $2.6 million in revenue.

      Methodology (updated)

      The survey was conducted over two weekends in June 2007 during regular operating hours by a market research firm that specializes in developing and maintaining marketing information systems for attractions. A total of 402 questionnaires were completed and returned, yielding a sample size sufficient for estimates about the entire population of visitors, accurate to within plus or minus 4.9 percent at the 95 percent level of confidence. The findings in the report were compared to 66 past "new attraction" surveys conducted for BEC between 1995 and 2005.

      The other sources of awareness looked at were television commercials, word of mouth, park brochure or map, saw while in the park, TV or print news story, radio commercial, newspaper ad, passmember communication, Pepsi can promotion, and billboards. By far, Internet outstripped all the others, except television commercials, which came in just under the figure for Internet, which was just under 40 percent of all visitors.

      Photo by Bob French, SeaWorld Photographer


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Copy writer or not to hire a copy writer?


Why clients should HIRE A COPY WRITER AND NOT DO IT THEMSELVES.

http://www.alistapart.com/articles/thecureforcontent-delaysyndrome
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Tuesday, July 22, 2008

Media Bashing

Just had to share this:

By Patrick Appel
Marc on McCain's media bashing:

Media-bashing is a time-honored tradition patented by Republicans in the 1970s as a key feature of grievance politics. So successful, in fact, that it's become a mainstay of the new liberal activism. Unlike other conservatives, until now, McCain hasn't had to worry about bypassing the media and hasn't been a media decredentialist. (Truth is, the media, like most other major American institutions, has been slowly losing influence since the 60s.)...This is part-feint, part-passive-aggressive jab, part political tactic. Campaign officials sincerely believe that the media has completely abandoned its objectivity and collective responsibility. Not that they've given the media the benefit of the doubt: since the beginning of the campaign, McCain's team has sent out regular e-mails criticizing news coverage using all the familiar tropes.


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Sunday, July 20, 2008

Plurk or Twitter?

My response to: Conversational Marketing's Fan Boy Post About Plurk

I have both twitter, plurk, and multiple other profiles on social networks and micro-blogs. In my opinion it comes down to a couple of things:
  • What is convenient
  • Where your friends are
  • Where the people you trust/like/associate with/ or other business professional enjoy the most
  • How you can get your message across the best and just which you are loyal to.

Frankly for me it comes down to this: I like twitter, my friends are on both (but we all PREFER twitter), everything you complain about twitter for is being fixed/updated/or has fan apis that make Twitter far superior to Plurk. Now if we look at this from a completely different standpoint both are a minority compared to some international micro-blogs with a much larger user-base. Twitter is occasionally slow yes, but that should be done in a few months. As for Plurk being easier to follow--that again is a matter of opinion and not fact. I applaud Plurk for some originality and for appealing to teens with their kharma game aspect, or adults who like to be told they are popular, and while it is fun to see what else they will give you for higher levels I don't think it is a determining factor on functionality and why to choose that over another service.

Not to break down this post, it had a few good points on why you enjoy their services. Just playing devil's advocate and placing the other side of the story out there. If anyone does want more information on all of the possible services and fan apis for twitter I have written multiple posts on my blog, otherwise twitter has their own blog that overlays the newest services.
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Thursday, July 17, 2008

Website copyright question

I was recently asked about website copyrights:

"....Although I know that this is pretty standard, I wasn't exactly sure what it meant, and neither were they....  I guess the question is this: does the notice refer to the website being copyrighted, or does it refer to the content on the site being copyrighted?  Does it matter?"



As a standard it is a little of both. I also noticed that some of (most all) the sites on the web just have that information written in as text. It is best to have it written in as java script so that the date is always current.

This is also where privacy policies and corporate (style) statements usually come into play to explain which information is the companies, which information has been bought as a service and is only partially theirs to use (graphics are a great example of borrowed content), and what information is altogether borrowed or not theirs (like open source information etc.)

According to the wikipedia article on copyrights:

"Copyright is a legal concept, enacted by governments, giving the creator of an original work of authorship exclusive rights to it, usually for a limited time, after which the work enters the public domain. Generally, it is "the right to copy", but also gives the copyright holder the right to be credited for the work, to determine who may adapt the work to other forms, who may perform the work, who may financially benefit from it, and other, related rights. It is an intellectual property form (like the patent, the trademark, and the trade secret) applicable to any expressible form of an idea or information that is substantive and discrete.

Copyright initially was conceived a way for governments in Europe to restrict printing; the contemporary intent of copyright is to promote the creation of new works by giving authors control of and profit from them.

Copy rights have been internationally standardised, lasting between fifty to a hundred years from the creator's death, or a finite period for anonymous or corporate creations; some jurisdictions have required formalities to establishing copyright, most recognize copyright in any completed work, without formal registration. Generally, copyright is enforced as a civil matter, though some jurisdictions do apply criminal sanctions.

Most jurisdictions recognize copyright limitations, allowing "fair" exceptions to the creator's exclusivity of copyright, and giving users certain rights. The development of the Internet, digital media, computer network technologies, such as peer-to-peer filesharing, have prompted reinterpretation of these exceptions, introduced new difficulties in enforcing copyright, and inspired additional challenges to copyright law's philosophic basis. Simultaneously, businesses with great economic dependence upon copyright have advocated the extension and expansion of their copy rights, and sought additional legal and technological enforcement."


When referring to websites this subject becomes a little blurred (see link to internet and digital media). The following are a few good resources on the subject:




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SEO TOOLS

Found this on SEO BOOK thought it might be a good follow up to my previous list:

Web Analytics Tools

Overview: These free and paid tools allow you to track what keywords are sending you traffic, what keywords are profitable, and what keywords lose money. As soon as you start tracking results your campaigns get more efficient because you start focusing on the results.
Tracking where you already rank does not alert you to potential areas of opportunity that you have not yet focused on, but if you track conversions you know what those keywords are worth, and it is easier to rank for keywords related to words you already rank well for than it is to rank for a whole new basket of keywords.
At the bottom of this page is a free video about using web analytics tools.

Free Analytics Tools

These tend to be limited in feature set and give themselves sitewide links on your site, or require you to trust giving a major search engine like Google virtually all your marketing data.

Cheap Paid Analytics Tools

  • Clicky - cheap web based tool similar to Google Analytics. A few less features, but you are not giving all your data to Google either. Also offers a cheap white label analytics package convenient for SEO firms looking to add another revenue stream to their businesses.
  • Mint - affordable downloadable analytics program that you set up on your own server. Unlike most other paid analytics programs in Mint does not track conversions.

Affordable Business Analytics Tools

  • ClickTracks - Downloadable software and hosted options. Starting at $99 a month.
  • Indextools - Starts at $50 a month.
  • Weblog Expert - Downloadable log analyzer. Starts at $75.

Expensive / Premium Tools

Background Information on Web Analytics

If you need more background on analytics try the free 44 minute video by Avinash Kaushik.
Related Categories

Know Any Other Tools Worth Suggesting?

email me seobook@gmail.com

Gain a Competitive Advantage Today

Want more great SEO insights? Read our SEO blog to keep up with the latest search engine news, and subscribe to our SEO training program to get cutting edge tips we do not share with the general public.
SEO Tools > Search Engine Ranking Checkers


Keyword Research & Suggestion Tools

Overview: These are free and paid tools which will help you find which keywords to target and how competitive they are. Here is a video offering an introduction to keyword research

At the bottom of this page are a link to a free keyword research PDF and a few more free background videos about understanding keyword research and using keyword research tools.

Traditional Keyword Suggestion Tools

Keyword Valuation Tools

  • Google Traffic Estimator - shows the estimated bids prices and ad clicks for the top ranked AdWords ad. Allows you to check for [exact match], "phrase match", or broad match.

Keyword Extensions


SEOBook Competitive & Keyword Research Tool
Gadgets powered by Google

More Abstract Keyword Sources

Trend Related Keywords

Bulk Keyword Editing Tools

Keyword Modifiers

  • Keyword Modifiers - Spreadsheet showing common keyword modifiers organized by categories such as price, location, and other common variables.
  • keyword tools review post - a couple year old blog post offering a free comparison of different keyword research tools, also showing how keyword modifiers work in a real world example

Background Information on Keywords

50 minute Keyword research video by me...a bit long, but hopefully you find it useful :)
Related Categories

Know Any Other Tools Worth Suggesting?

email me seobook@gmail.com

Gain a Competitive Advantage Today

Want more great SEO insights? Read our SEO blog to keep up with the latest search engine news, and subscribe to our SEO training program to get cutting edge tips we do not share with the general public.
SEO Tools > Keyword Tools


SEO Tools > Competitive Research Tools

Free Internet Marketing & Search Engine Marketing Competitive Research Tools

Overview: These are free and paid tools which will help you determine how large a competitor's traffic stream is, and which search terms are sending them the most traffic. Watch this video for a brief introduction to using the following tools.

Competitive research tools can help you find a baseline for what to do, but some companies that focus on the competition too much instead of adding value to their offerings actually end up destroying their own profit margins.

SEO for Firefox

SEO for Firefox.
SEO for Firefox - Import useful marketing data (like link details, site age, site size) right into Google and Yahoo search results.

General Competitive Research Tools

  • Alexa - shows traffic trends for competing websites. Alexa has a heavy webmaster bias that is nowhere near as noticeable at Compete or Quantcast.
  • Compete.com - shows you traffic trends for competing websites. Allows you to compare sites head to head. Also offers a paid search analytics tool which is both exceptionally useful and affordably priced.
  • Quantcast - shows site traffic and demographic trends and details. Also allows you to download a list of their top 1,000,000 websites.
  • Google Trends for Websites - free tool from Google showing traffic estimates, visitor country location, top 10 related websites, and top 10 related keywords. Only returns data for fairly high traffic websites though.
  • Archive.org - see how old a website is and what it looked like in the past
  • DomainTools - see Whois data and how many times a domain has changed hands
  • Xinu - lists some SEO related data plus more general web related data points like Alexa ranking and Del.icio.us bookmarks.

Paid Competitive Research Tools

  • Compete.com Search Analytics - low cost competitive tool showing keywords that send competing sites the most traffic.
  • HitWise - similar to Compete.com Search Analytics, but costs about $10,000 and up.
  • KeyCompete - shows keywords that competitors are buying
  • KeywordSpy - similar to KeyCompete, but with more data - including cached ad copy and affiliate data
  • SEMPhonic - tracks keyword rankings and provides competitive reporting
  • SpyFu - shows terms that competitors are buying or ranking for in the organic search results.
  • Trellian Competitive Intelligence - shows keywords that competitors rank for and keywords that send them significant traffic.

SEO Related General Competitive Research Tools

  • IndexRank - scores how well your site is getting indexed in Google compared with related sites.
  • SearchRascal - shows the top 10 rankings in Google and other major search engines, and tracks how the rankings have changed over the past day, week, or month. RankPulse offers a similar service, but for a smaller set of keywords.
  • SEODigger - free tool which shows you keywords that a site ranks for out of a database of 44,000,000 keywords
  • SEOMoz Page Strength Tool - estimates how strong a page is based on inbound links, age, PageRank, etc. Grabs some of the similar datapoints that SEO for Firefox grabs.
  • Top 10 analysis tool - shows how your site's age and backlinks compare to the top 10 ranked sites
  • URLTrends - shows a sample of keywords that a site ranks for using a database somewhat smaller than SEODigger

Research the Competition's Keyword Strategy

View our keyword research tools section, or use some of the following free tools to get a view of their keyword strategy.

Research the Competition's Link Strategy

View our link analysis section, or use some of the following free tools to get a view of their link strategy.

From the Search Engines

  • Google AdWords Keyword Research Tool - allows you to plug in a URL and shows you what keywords Google thinks the page should be advertising for
  • Google Traffic Estimator - estimates the number of Google AdWords ad clicks and bid prices for the top ad position.
  • Google AdWords - if you bid broad match on competing brands you can track your ad impressions to see how much traffic they get.
  • Google AdSense - if your competitor is running AdSense ads on their site you can run a site targeted ad to see how much traffic they are getting.
  • Yahoo Mindset - let Yahoo show you how they can change results for commercial and informational queries
  • Yahoo Term Extraction - delivers a list of most important keywords contained inside a piece of text. grab the source code
  • MSN AdCenter Labs - offers many keyword tools, including a content classification tool and demographic prediction tools

Competitive Research & Keyword Research Extensions


SEOBook Competitive & Keyword Research Tool
Gadgets powered by Google
  • Browser extensions which make it easy for you to access cool free SEO tools from anywhere on the web.
  • SEO Book Gadgets - add free link analysis, competitive research, and keyword research tools to any web page or iGoogle.
  • Google Toolbar Buttons - Allows you to add quick links to SEO tools and RSS feeds to the Google toolbar. They only works with the new beta Internet Explorer version of the Google Toolbar.
  • Firefox Bookmarks - Links to various useful free SEO tools that you can add to your Firefox bookmarks toolbar.

Know Any Other Tools Worth Suggesting?

email me seobook@gmail.com

Gain a Competitive Advantage Today

Want more great SEO insights? Read our SEO blog to keep up with the latest search engine news, and subscribe to our SEO training program to get cutting edge tips we do not share with the general public.
SEO Tools > Competitive Research Tools



SEO Tools > Link Analysis Tools

Free Link Reputation & Analysis Tools

Overview: Analyze your link profile compared to competing websites, and find pages which would be great sources to get links from. Many modern major search engines consider links to be signs of trust or votes for websites. Great in content links also can send a large stream of targeted high value traffic.
At the bottom of this page I inserted a few free videos to help you better understand link building.

Competitive Research Tools With Link Information

  • SEO for Firefox - Import useful marketing data (including link counts, with links to source data) right into Google and Yahoo search results.
  • Xinu - free competitive analysis tool which pulls in site age, social bookmarking data, and link data. grab the source

Google Gadgets, Toolbar Buttons, and Browser Bookmarks

Quick links and browser extensions which make it easy for you to access cool free SEO tools from anywhere on the web.

SEOBook Link & Research Tool
Gadgets powered by Google
  • iGoogle Link Analysis Gadget - Allows you to query the search engines for a wide variety of link search types. It is as easy as copying and pasting a piece of code.
  • Google Toolbar Buttons - Allows you to add quick links to SEO tools and RSS feeds to the Google toolbar. They only works with the new beta Internet Explorer version of the Google Toolbar.
  • Firefox Bookmarks - Links to various useful free SEO tools that you can add to your Firefox bookmarks toolbar.

Our Free Link Analysis Tools

Back Link Analyzer

Back Link Analyzer - free Windows based downloadable software.
  • downloadable software
  • does link anchor text analysis
  • fairly quick
  • works with Yahoo! API

Link Harvester

Link Harvester - allows you to deeply query the Yahoo! database and gives a good amount of link details.
  • web based
  • really fast
  • makes sorting out duplicate links from the same site easy, which allows you to quickly and deeply query the Yahoo! backlink database.
  • does not give anchor text
  • gives breakdowns of .edu links and number of C block IP addresses, etc.
  • open source: grab the source code!

Hub Finder

Hub Finder - finds topically related pages by looking at link co-citation. post about tool

Other Link Analysis Tools We Offer

Link Research From the Search Engines

  • Yahoo! Site Explorer - allows you to see what pages you have indexed as well as the backlinks to those pages
  • Google Webmaster Central - allows you to sign up for Google Sitemaps, shows some crawling errors, broken links, and a fairly comprehensive view of your backlinks. You can also add anchor text checking to Google Webmaster Central by using this free Greasemonkey script.

Other Free Link Analysis Tools

  • Xenu Link Sleuth - Downloadable software which makes it fast and easy to find broken links on your site.
  • Top 10 analysis tool - shows how your site's age and backlinks compare to the top 10 ranked sites
  • NeatO Tool - shows backlinks and anchor text used in the backlinks
  • Backlink Watch - shows backlinks and anchor text used in the backlinks

Background Information on Link Building

These three videos are all short (7 to 15 minutes each), sweet, and done by me. :)
How to Use Web Directories to Build Link Authority

How Public Relations Relates to Link Building & SEO


How to Build a Self-reinforcing Authority that Keeps Building Free Links

Know Any Other Tools Worth Suggesting?

email me seobook@gmail.com

Gain a Competitive Advantage Today

Want more great SEO insights? Read our SEO blog to keep up with the latest search engine news, and subscribe to our SEO training program to get cutting edge tips we do not share with the general public.
SEO Tools > Link Analysis Tools



SEO Tools > Search Engine Ranking Checkers

Free (and Paid) Search Engine Rank Checkers

Overview: These free and paid tools allow you to track where your websites rank in the search results for important keywords, and track those trends versus competing sites and/or against your own marketing efforts to better understand the effectiveness of your marketing.

Free Ranking Checkers

Free Rank Checkers

Rank Checker
  • Rank Checker - our free and fast Firefox extension which you can use to track your rankings over time.
  • SEO Book basic Google rank checker - see where your site ranks on Google.com or international versions of Google.
  • Digital Point's Keyword Ranking Tool - tracks your rankings in Yahoo! and MSN. Makes it easy to look at historical records of rankings to help you evaluate algorithmic changes and effective SEO techniques you are using. Requires a Google API key to track Google search results.

Google Rank Checker Tools

These tools do not use the Google API, especially because Google rendered their API virtually useless unless you have one of their old keys.
  • Free Monitor from Google - downloadable tool from CleverStats which monitors website rankings
  • ParaMeter - scrape Google PageRank values in bulk with this downloadable software. Useful for viewing the PageRank profile of a competing site.
  • Mapelli.info - calculates the % of your site stuck in the Google supplemental index.

Meta Search Engines

Install a Rank Checker on Your Own Site

  • This zip file can be unzipped and installed on any web server which is PHP enabled. It includes a basic rank checker, an advanced rank cheker, a multi-keyword rank checker, a multi-domain rank checker, and a few other goodies.

Paid Rank Checking Tools

Tracking where you already rank does not alert you to potential areas of opportunity that you have not yet focused on, but it is easier to rank for keywords related to words you already rank well for than it is to rank for a whole new basket of keywords.

From the Engines

  • Google Webmaster Central - allows you to sign up for Google Sitemaps, shows some crawling errors, and a more complete view of your backlinks. Also shows keywords you rank well for and keywords that send you the most traffic.
Related Categories

Know Any Other Tools Worth Suggesting?

email me seobook@gmail.com

Gain a Competitive Advantage Today

Want more great SEO insights? Read our SEO blog to keep up with the latest search engine news, and subscribe to our SEO training program to get cutting edge tips we do not share with the general public.
SEO Tools > Search Engine Ranking Checkers
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