Monday, July 7, 2008

Top 100(+) Steps to Check Off For Great SEO/SEM/Social Media Campaigns

Keywords in title tag
2. Keywords in urls
3. Keyword density in document text (no more than 10% per page)
4. Keywords in anchor text (especially on inbound links)
It is not enough just to have a lot of backlinks, it is the Quality of backlinks along with the Quantity that help you rank better in Search Engines.

A backlink could be considered as a Quality Backlink if
1. It links to your website with the keyword (keyphrase) that you are trying to optimize for.
2. The Theme of the backlinking website is the same as your website.

5.Keywords in headers
6. Keywords in beginning of document
7.Keywords in alt tags
8.Keywords in metatags (more for yahoo and msn)
9. Keyword proximity (dont have them all right next to each other in the same paragraph
10. Keyword phrases
11. Secondary Keywords
12. Keyword stemming (more important for other languages that have root words that branch off for meaning)
13. Synonyms
14. Keyword Mistypes in metadata or ppc (not on the site!)
15.Keyword dilution -avoid unrelated keywords, try to be as specific as possible, don't go excessive on all similar keywords
16. keyword stuffing (10% and over for keywords risks getting you banned from search engines)
17.Anchor text of inbound links
18. Links from similar sites
19. Links from .edu and .gov sites
20. Backlinks
21. anchor text on internal links
22. text around the anchor that is relevant
23. Age of inbound links (older the better)
24. Linking directories (yahoo directory etc. careful not to over do it to fast)
25. Number of other outgoing links on a referal site's page (fewer the better)
26. Named Anchors
27. Don't have a ton of outgoing links on one page (max 100)
28. Don't link spam (lots of links from one site)
29. cross linking (pyramid of links or circle or them)
30. metatag description, keywords, language
31. metatag refresh (better to use 301 redirect code)
32. unique content
33. frequently update content (blogs help)
34. keyword size, formatting
35. age of documents
36. shorter pages
37. poor coding and design hurts seo
38. illegal or copyrighted content can get you kicked off search engines
39. invisible text is bad
40. cloaking is bad (showing search engines one version of a page and people another)
41. creating pages to trick spiders into thinking you page is more relevant than it really is, is bad.
42. duplicate content is bad
43. java script needs to be used wisely because spiders can not see most of it
44. images in text will not be seen and needs alt tags
45. podcast and videos are good, but need tagged
46. images instead of text links need tags
47. frames need to be avoided
48. siders can not see flash
49. no fully flash home pages
50. keyword rich urls
51. site accessibility is important
52. site maps are also important and make it easier for spiders to navigate them especially if they are google formatted
53.the bigger the site the better
54. the older the better
55. having a theme is bes
56. not barrying your site in directories
57.having a seperate domain from having desaraev.blogspot is best
58. dot com is better than .ws or .biz but .org and .edu or .com are best
59. hyphens in words that are in urls make them easier to read
60. shorter urls are nice and look less like spam
61. ip address is important your not on a blacklisted or free domain
62. adsense doesnt boost your rankings or hurt it but it is distracting to consumers (and will give you money while giving you competitors the opportunity to advertise on your site)
63. hosting down time hurts you because its time where your missing being indexed
64. dynamic urls are bad spiders prefer static urls example of dynamic: php?categoryid=1&productid=10 vs. /product-categoryid-1-productid-10.htm
65. session id should not be used by information that needs to be indexed by spiders
66. keep robot.txt bans to a min.
67. properly placed redirects (301 and 302) are good but when not applied properly, redirects  can hurt a lot – the target page might not open, or worse – a redirect can be regarded as a black hat technique, when the visitor is immediately taken to a different page.
68. proper 404 codes
69. microsites (on different ip addresses) are best
70. properly indexed and tagged .pdfs are good
71. submit your site to search engines
72. web pr is good
73. links from all your ACTIVE social networks, blogs, and microblogs
74. submit your site to search directories, forums, and special sites:
75. commenting on other peoples blogs in your field and adding your link is GOOD
76. Managing online business development campaigns
77. submit site maps:
78. no "shadow domains" or deceptive redirects
79. Nav. that points to main areas of the site with subpages after
80. Use a text browser like Lynx to examine your site to see what spiders will see  (firefox web tools works too): If fancy features such as JavaScript, cookies, session IDs, frames, DHTML, or Flash keep you from seeing all of your site in a text browser, then search engine spiders may have trouble crawling your site.
81. Make sure your web server supports the If-Modified-Since HTTP header. This feature allows your web server to tell Google whether your content has changed since we last crawled your site. Supporting this feature saves you bandwidth and overhead.
82. If your company buys a content management system, make sure that the system can export your content so that search engine spiders can crawl your site.
83. The more people that go to your site and stay on it for a period of time the better for PageRank, so email campaigns that encourage lots of visitors are good, but consistant page visits like this is better (so give users a reason to continually come back to use your pages and content) such as blogs, shopping, weekly tips, etc.
84. Affiliates are ok, if they are unique and add value (cj is good)
85.If you're selling something, try to make it easy for a visitor to buy something from every page.
86.If your site carries a few "flagship" products or articles, make sure those are promoted on every page.
87. How to optimize flash:
88. competitor analysis
89. keyword research
90. negative keywords
91. google analytics
92. msn, yahoo, ask, google (the four big ones)
93. find out goals, objectives, who is the consumer
94. tag all images on social sites
95. find additional keywords from sites like flickr (what would the consumer tag your  product as?)
96. Submit client to social bookmarking
97. submit consumer websites to google products via xml
98. social media integration (facebook groups etc.)
99. hta access file
100. microblogs/optimize blogs
101. Google/Mapquest link and directions
102. Who is the consumer or their target audience
103. google products

    * Google Webmaster Guidelines:
    * Google 101: How Google crawls, indexes and serves the web.:

Questions we should ALWAYS answer (even google recommends them):

SEO include:

    * Can you show me examples of your previous work and share some success stories?
    * Do you follow the Google Webmaster Guidelines?
    * Do you offer any online marketing services to complement your organic search business?
    * What kind of results do you expect to see, and in what timeframe?
    * What's your experience in my industry?
    * How long have you been in business?
   *Examples of bad practices we will not do:

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