Wednesday, August 20, 2008

Social Media Marketing, the gateway for casual music listener into avid fan?



I recently read a post from Ignite Social Media entitled, Social Media Can Be a Backstage Pass, this post brought back some fond memories of my first experiences with music communities and social networking. It also made me start thinking of times when social networks, especially music ones, didn't force me into buying anything but inspired me to do so. What an awesome thought, a social marketers wet dream even, to be able to INSPIRE a customer to move into the next level of their brand experience relationship. The next level of going from someone who likes and respects your brand, but now loves and prefers that brand over all similar brands.



One of my fondest memories with this came from the Doritos 2008 Superbowl Campaign. Someone just like me blogged about the buzz surrounding Doritos' Superbowl competition that had been running on YouTube. This blogger (sorry I don't remember blogger, but their are many that did) also posted the winner of the Doritos competition, Kina Grannis singing "Message From the Heart," the winner got their video placed in the Dorito's commercial during the SuperBowl 2008.

Now just to preface my story a little more, I never buy cds (similar to the person who wrote the Ignite Article), but I loved the music video. I took the time to look it up on YouTube, blogged about it, bought all three of her cds from her site, added her to my pandora, and bought the single on itunes (I'm not lying ask anyone who was following me on twitter at the time).

In short social media marketing has had many impacts on me, I got my job that way, find music that way, meet new people (I do have a life outside of the computer though --I swear). How has social media impacted your life? Find me on twitter, tell me your story, or just try something new! Until then, happy Wednesday!

1 comment:

Jim Tobin at Ignite Social Media said...

Desarae,

Glad you found the post and liked it. I remember when I could just go to something and not think about the social media implications, but I guess those days are over--apparently for both of us.

Good post.

~Jim

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