Does your blog have multiple writers? Then try to use a similar voice, this can be accomplished a few ways. One way would be to have an editor, someone who moderates the posts, and makes sure that each post is similarly structured and sounds the same. To "sound" the same it needs to set a tone. If you want a professional tone, a fun and upbeat tone, or a crass tone whatever you choose be consistent.
Your blog should have a theme, so that it can bring in repeat readers and subscribers. When you figure out your theme for the blog, each post needs a topic. Start off your post with a descriptive title, that includes a couple buzz words, and describes what your whole post will be about (no surprises). It's always nice to start with a story, Chris Brogan does a wonderful job of this, and explains how to start a post here (http://www.chrisbrogan.com/when-your-blog-is-a-grand-stage/).
The next step is to offer your reader something meaningful, different, inspirational, or at least help them learn how to do something. Offer them examples and reel them in with your knowledge then offer them a how to, like the old saying give a man a fish and he will eat for a day, but teach a man to fish and he will be full for a lifetime. Fill your readers with the knowledge, wisdom and power of your knowledge, don't leave out any key ingredients; so that your post will actually be useful. Why? I'm not asking you to give away every company secret, but frankly if they want to know how to do something they can easily find it out. Why not be their primary source for information and then when they realize the task is still too big for them, they will respect YOU as a knowledgeable industry professional, and request your services.
After story time, and giving them a play by play (with out boring them to death), conclude your post with a question. Yes, this is something else I learned from Chris Brogan.
When you are finished go back through it for spelling and grammar. Remember a post can always be changed later. Also remember when you go back through it to add in keywords when possible (without taking anything away from your content). Then feed it through to your social networks so that it can get attention!
So, was this article helpful? Am I missing any critical points in blog writing? I really appreciate your feedback, you can contact me via my comments, twitter (http://www.twitter.com/desaraev), or via email at (interactivemedias (at) gmail (dot) com)
Your blog should have a theme, so that it can bring in repeat readers and subscribers. When you figure out your theme for the blog, each post needs a topic. Start off your post with a descriptive title, that includes a couple buzz words, and describes what your whole post will be about (no surprises). It's always nice to start with a story, Chris Brogan does a wonderful job of this, and explains how to start a post here (http://www.chrisbrogan.com/when-your-blog-is-a-grand-stage/).
The next step is to offer your reader something meaningful, different, inspirational, or at least help them learn how to do something. Offer them examples and reel them in with your knowledge then offer them a how to, like the old saying give a man a fish and he will eat for a day, but teach a man to fish and he will be full for a lifetime. Fill your readers with the knowledge, wisdom and power of your knowledge, don't leave out any key ingredients; so that your post will actually be useful. Why? I'm not asking you to give away every company secret, but frankly if they want to know how to do something they can easily find it out. Why not be their primary source for information and then when they realize the task is still too big for them, they will respect YOU as a knowledgeable industry professional, and request your services.
After story time, and giving them a play by play (with out boring them to death), conclude your post with a question. Yes, this is something else I learned from Chris Brogan.
When you are finished go back through it for spelling and grammar. Remember a post can always be changed later. Also remember when you go back through it to add in keywords when possible (without taking anything away from your content). Then feed it through to your social networks so that it can get attention!
So, was this article helpful? Am I missing any critical points in blog writing? I really appreciate your feedback, you can contact me via my comments, twitter (http://www.twitter.com/desaraev), or via email at (interactivemedias (at) gmail (dot) com)
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