Sunday, January 31, 2010

Is Victoria's Secret Too Sexy For Their Own Good?

This article has been updated at read part II

We all have heard the term: "Sex Sells." It's true. We like looking at attractive people. Whether they are a little over weight or not is indifferent it's the attractive, well groomed, well dressed part that we tend to Clammer toward. A Clammer is a marine crustacean that burrows into the depths, which is also how we got the term clammer to mean to dig. So let's dig into this topic, shall we?

Violence verse. Sex

If you study advertising on a global scale you will notice that in Europe sex is a fact of life, but that violence is frowned upon. In Northern America, we are the polar opposite of this trend, where violence is in every movie, child's game and book. That doesn't mean that either form of this broadcasting duality is appropriate or amoral, just stating the facts.

The Subconscious Reaction to Broadcasting, a Cognitive Reaction

I'll save you the trouble of looking up the big words in my title. Social cognition is a term that I learned in my junior psychology class. Cognition is the scientific term for "the process of thought" to knowing. Basically when you see an object, hear a sound, or start telling a story cognition is the process of remembering other pieces of that story. Cognition is like a spider web of memory and when you remember one thing you often remember another and another. On a deeper level cognition effects your feelings and decision making. When you see a car coming you know that the object is probably faster than it appears, animals do not have this common sense. You also know that if someone lies to you, you may or may not be able to trust them. You have a memory of them lying to you and how that made you feel or react.

So how does Social Cognition relate to Victoria's Secret, Violence, or SEX?

Think about the last few times you watched a movie with a villain. You probably didn't have very much sympathy for that villain, did you? Think about if that villain was a violent person, a rapist or a murderer. What feelings did the villain's actions provoke? Towards the end did you hope that person disappeared, was locked up or worse yet, murdered themselves? The way that movies and the media skew our views can sometimes devalue life, our personal image or time. 

Think of the pictures in Victoria's Secret. How many women look like that? I know I certainly do not look like a Victoria's Secret model. I'm not tall enough, thin enough or symmetrically shaped like a barbie doll. In college I may have had abs, but have spent much of my time since then missing them. I'm not saying I think I'm the ugly duckling or even trying to have a pity party, simply pointing out how these images raise or lower the standard of morality.

Just food for thought. I'm not a feminist. I'm not against them either. Just someone reading my Victoria's Secret magazine, who wonders how our marketing tactics effect things like small girls with anorexia, the columbine incident, or the war in Iraq. I'd love to read your feedback on here or on my twitter account.

Photo Credit Victoria's Secret Magazine
Photo Credit My Painting for Sale

As always you are more then welcome to use any of my content, repost it, rewrite it, and broadcast it all I ask is that you link back to where you found it (

I would also love to hear YOUR comments, questions or concerns of my posts and reviews! What do you think, its ok if our opinions don't match up! Leave a comment or let me know what you would like to learn more about and maybe it will become my next blog post or video blog.

Also don't forget to subscribe to my video tutorials (on youtube or itunes) as well as subscribe to my blog posts on here so you can have the latest web tips, tricks and book reviews delivered directly to your inbox!

Thanks for reading!

--Desarae A. Veit
Agency Couture

3 comments: said...

I think the same thing goes for trying to sell everything to men with sex also. Some of us just want a good explanation and practical usage or maybe some fun uses for products or services. We don't need boobs and butts or the chance of meeting the girl in the commercials.....just sayin most of us want a little more intelligence when it comes to ads, we even like a little humor thrown in there also!

Ted Rightmire said...

I heard about a study in Canada (sorry, haven't dug up references, so take this with a pound of salt) that found movies with sex displayed prominently in then advertising actually performed worse. And I find myslef agreeing with that more and more, especially with the rise od social media, I'm really just looking for straight up descriptions of solid products.

That said, I'm not shopping for bras, makeup, or perfume. But I do have a very young daughter, and I often come across the same thoughts, and worry about how to raise her such that she will have genuine self confidence, and not be intimidated by the media she experiences. Thanks for the thought starter, now I have to go lecture my 2yr old, lol :)

Kim Opitz said...

I like to think my girls have an advantage, because they're under the age of 5 and we already talk about advertising and how it affects perceptions. Of course, we'll see how Mom's input holds up to that social cognition you described - 10 years from now.

I've also given presentations about kids and advertising, and it's so fascinating to find out what parents DON'T actually know...

Good thoughts here, Desarae. Exactly why we don't have tv in our home.

This sums it up as well:

Popular Posts


2010 (1) 2014 (1) 2015 video diary from desaraev and Yorkie sir Charles (2) abc news (1) accounts (1) accupunture (1) adrian gostick (1) advertising agency (3) agency (1) agency couture (2) algorithm google (2) analogy (1) apple (2) April 2014 Video Diary @Desaraev (1) archive ideas (1) armstrong (1) ask (1) attitude (1) bacon (1) Beep beep (1) Birthday bus (1) Birthday house warming 2/21/14 video diary @desaraev (1) blog rant (1) blog template (1) blog voice (1) blogger (1) blogging (2) blogroll (1) blogs (1) blogspot free template (1) Blue moon Baton Rouge (1) book (3) book review (3) bots (2) branding (1) build your brand (1) business cards (1) buy art (1) Camcorder (1) Camera (1) card scanner (1) categorized (1) Charles (1) Charlie (1) chris brogan (3) cisco (1) Cold in dexter (1) commercial (1) communication (1) complaint (1) conferences (2) consulting (1) copy writing (1) coupons (1) coverage (1) craftsmenship (1) crash (1) crawl (1) customer service (1) D (4) Dark (1) definition (1) desarae veit new webstie (2) desaraev (7) design (3) desktop application (1) drawings (1) Dublin (3) dv cable (1) (1) e-mail (1) e-newsletter (3) easy (1) ecommerce (1) ed heil (1) email newsletter (2) emails (1) enewsletter (2) erheil (1) etiquette (2) events (3) evernote (1) examples (1) explaination (1) facebook (3) Facebook Pictures for intro to Video Diary @Desaraev (3) Feb 23 (1) filing system (1) fine art (1) fine art website (1) firewire cable (1) Flowers! (1) Flying (2) Flying to Waterloo cedar falls @ Livingston FBO - 2/23/14 @desaraev video diary (1) free blogspot template (1) freelance (1) Freelancing (1) FRS (1) funeral (1) Garden @desaraev (1) getting paid for your work (1) gmail (1) gnc (1) Goals (2) google (3) Google Wave (1) google web master tools (1) google web standards (1) Grrrrr Charles (1) Happy bday sara (1) hard drive (1) hard work (1) harddrive (1) Haunted basement (1) he could be the one (1) Health energy drink (1) hester browne (1) hire a professional (1) holidays (1) holistic (1) House Tour Video Diary @desaraev 2/22/14 (1) how to (1) how to check if your site is indexed (1) how to index your site (1) how to seo (8) how to start blogging (1) how to submit your url (1) hr (1) hubspot (1) hulu (1) human resources (1) hutch carpenter (1) icrossing (1) idea filing (1) index (1) industry (1) informational interview (1) Instapark YT1008 outdoor motion solar light product review by @desaraev (1) interactive (1) interior design (1) internet (2) introductions (1) iPad (1) iphone (2) ipod touch (1) Ireland music at The oldest pub in Dublin (1) Irish music and dancing on Fleet Street trinity bar area (1) job search (3) keyword research (2) king of pop (1) Lame (1) lance armstrong (1) Land (1) Landing in Ankeny - 2/23/14 video diary @desaraev (1) link pyramids (1) link schemes (1) linkedin (1) list of agencies (2) mac (1) mac ready (1) mammal joans (1) mammal jones (1) mankato (1) Maria Duron (1) marketing (1) massage (1) mcnairs wife (1) Meanie vs Charles (1) michael jackson memorial (1) miley cyrus elle (1) miley cyrus elle magazine (1) minneapolis (3) minneapolis web design (3) minneapolis web design firm (1) minnesota (1) mistress sahel kazemi (1) MJ (1) mn (2) mobile (1) moderator (1) msn (1) multiple writer (1) my art (1) My art by desaraev (3) my book (1) natural search (2) network neutrality (1) networking (1) New York NY over water (1) newegg (1) newsletter (1) newsletters (1) objective authenticity (1) Oioop (1) online campaign (1) online storage (1) opinions (1) original custom fine art (1) page rank (1) painter (1) painting website (1) paintings (1) password (1) pay per click (2) Piano bar (8) Playing with charlie (1) pop star (1) popular (1) portfolio (1) postrel (1) preventing bad seo (1) Preview of tonights video diary house tour 2/22/14 (1) professional affiliations (1) programming (1) promote your company (1) promotions (1) Puppy stuck on window seal @yorkiecharles @desaraev (2) Putting the plane away in the hangar - 2/23/14 video diary @Desaraev (1) quercetin (1) readers (1) reading (1) recruiter (1) recruitting (1) rolodex (1) sabai (2) sabai body temple (1) sales (1) scoble (1) scott christopher (1) search engine optimization (8) search engines (4) sem (4) seo (4) seo tool (1) sex (1) sf plastic surgeon (1) sky blue (1) skyblue creative group (1) Skyblue sales group (1) small business (1) smart disk (1) smb (1) smbmsp (1) sms (1) Snow (1) social cognition (1) social media (9) social media breakfast (2) social networks (2) Sony (1) spiders (2) st. paul (1) storing information (1) story (1) storyteller media (1) strategy (1) subscribers (1) sxsw (1) target audience (1) target market (2) tb (1) Teaching (1) Teasing Charles (1) Teasing Charles 2 (1) technology (2) television (1) ten ways to lose your job with social media (1) tennessee titans (1) text messaging (1) the finishing touches (1) the levity effect (1) tips for meeting people (1) tips on who to hire (1) top search engines to optimize your site for (2) top ten ideas to get your site indexed (1) Tornado Warning! Cant see much... (1) tour de france 2009 (1) treadmill desk (1) tv (1) tweet your way out of a job (2) twin cities (2) twitter (10) uptown (1) usb cable (1) ustream (1) valentines day (1) verizon (1) Video blog (1) Video Diary @Desaraev (6) Video Diary 2/22/14 @desaraev (2) Video recording (1) videos (1) violence (1) web (1) web 2.0 (2) web design (2) web site (1) webmaster tools (1) website (2) websites (2) What is a search directory (3) who to optimize your site for (1) wifi (1) windows (1) wishlist (1) work out while you work (1) working for yourself (1) working from home (1) worldwide televised mj memorial service (1) yahoo (2) You say hes just s friend blue moon (1) zappos (1)