Finally, Mac sends me an email newsletter that makes sense. This is cute, colorful and has some call to action. Most of their emails do not offer color or a call to action.
Great Newsletters
I think some brands who are doing a great job at email newsletters are: Nike, Apple, REI, Express, Victoria's Secret, Dunn Brothers and Caribou (although a lot of these brands over email me and are not very well targeted at me).
UGLY EMAILS
Some emails that are very wrong: Channel, Hash House Harriers, Gucci (the worst--shouldn't they have the most money?), and some local names that I wont be mean and call out.
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