When you market yourself online the connection between effort and results is nonlinear. You can put in a little effort and get huge results. -- @32WebDesign
This company has two tweets and I don't want to call a lot of negative attention on anyone, but I have a hard time supporting this statement. The only way you will have success online with very little or zero effort is if you are being very proactive offline. Either way you are putting out some positive and proactive energy somewhere. You don't get quality (non-bot) followers by putting out spam. You may get followers by being negative but probably not very positive ones, or just ones that temporarily find you amusing, like gossip column amusing. Two tweets doesn't equal an online strategy.
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