It's important when you haven't met with someone yet to assume they want and need our services. Don't ask if their site is meeting the status quo. The answer will be yes because they don't know how it could be doing better. Instead tell them that you where on their site, why you found it or how, and what you see wrong with it.
In the next paragraph explain our services in an 8th grade fashion (assume they don't know what SEO means and try to avoid acronyms unless you are going to explain them in the email). I'm not saying to assume the customer is stupid or to talk down to them. If they own a business they are probably very intelligent but they just don't know our industry jargon (yet).
Then let them know you would love to meet with them next week (or a fairly specific range of time) to discuss our services and how we can help them. IF their site is really bad you could visit w3.org and look up some specific errors on their site or other recommendations for improvement.
Don't forget to include your contact information, social networks are optional, and your company website. Try to be brief, helpful and to the point. Check your spelling.
As always you are more then welcome to use any of my content, repost it, rewrite it, and broadcast it all I ask is that you link back to where you found it (http://interactivemedias.blogspot.com)
I would also love to hear YOUR comments, questions or concerns of my posts and reviews! What do you think, its ok if our opinions don't match up! Leave a comment or let me know what you would like to learn more about and maybe it will become my next blog post or video blog.
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Thanks for reading!
--Desarae A. Veit